The British fashion designer and former Spice Girls star rolled out her new cosmetics line Victoria Beckham Beauty over the weekend, on the same day as the London Fashion Week catwalk presentation for her Victoria Beckham Spring/Summer 2020 ready-to-wear line.
The cruelty-free brand, which Beckham co-founded with the former global head of makeup marketing and product development at Estée Lauder, Sarah Creal, will specialise in ‘clean beauty' solutions spanning makeup and skincare.
The debut launch is centered around eye makeup, with beauty buffs now able to snap up a ‘Satin Kajal Liner' in three hues and a ‘Lid Lustre' crystal-infused eyeshadow in four shades. Four ‘Smoky Eye Bricks', each containing four different eyeshadow shades within a different color palette, complete the initial offering. Each of the products comes presented in eco-conscious packaging.