Cover These homegrown beauty brands are proving that you don’t have to choose between looking good and doing good—because why not have both? (Photo: Hygr)
These homegrown beauty brands are proving that you don’t have to choose between looking good and doing good—because why not have both? (Photo: Hygr)
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From botanical-powered skincare to refillable packaging that keeps waste in check, these Malaysian brands are giving beauty a much-needed green glow-up
Who doesn’t love a little beauty indulgence? Those glow-inducing serums, cloud-soft creams, fragrant body oils after steamy showers, and those sacred 20 minutes when we're horizontal with a sheet mask, indulging in some oh-so-needed TLC. But let’s be honest—our beauty rituals can get pretty… excessive.
Between the bathroom shelves overflowing with single-use plastic packaging, questionable ingredient lists that read like a chemistry syllabus, and waste that piles up faster than our online shopping carts, our beauty routines can leave behind more than just a radiant glow.
Beauty is all about transformation and self-care, but looking good doesn’t have to come with an environmental price tag. Sustainability in beauty isn’t just about cutting down on plastic (though that’s a great start!). It’s about making mindful choices at every level—choosing products that nourish your skin and respect the planet, supporting brands that prioritise fair trade and cruelty-free practices, and embracing a less-is-more approach to skincare and makeup.
With more local beauty brands stepping up to redefine what it means to glow with a conscience, beauty that nurtures both you and Mother Nature is practically at your doorstep. So, whether you’re looking to refresh your beauty stash, indulge in some eco-friendly pampering, or just need an excuse to try something new, these Malaysian beauty brands are here to help you get your glow on—guilt-free.
B&B Labs
With a team boasting over 60 years of professional skincare expertise, B&B Labs has garnered recognition for revolutionising the skincare space with its award-winning, science-backed formulations packed with a potent blend of prebiotics, probiotics, postbiotics, and Asian botanicals that help your skin microbiome thrive. The brand’s sustainability efforts aren’t just about what’s inside the product—its eco-conscious approach spans to packaging and production, ensuring minimal environmental impact and ethical practices at every step.
See also: Asian entrepreneurs who are revolutionising the beauty industry
Handmade Heroes
True to their name, Handmade Heroes is all about natural, cruelty-free, vegan products that give your skin the love it deserves the way nature intended—free from preservatives, parabens, synthetic chemicals, and microplastics. Each product is designed with the planet in mind, packaged with recyclable materials and produced in small batches to minimise waste, ensuring you get only the freshest skincare without excess stock piling up.
Hygr
Hygr’s story is one of problem-solving at its best. Born from personal struggles with everyday hygiene and skincare dilemmas, founders Hoi Meng and Ivor Xian turned their individual concerns into a mission to help others whilst championing sustainable living with natural, cruelty-free formulas that actually get the job done, all housed in eco-friendly packaging to reduce plastic waste.
In case you missed it: L’Occitane en Provence and Plastic Odyssey turn the tide on plastic pollution in Penang
Claire Organics
What began as a mother's desire to create the safest skincare for her baby has blossomed into one of Malaysia's beloved natural beauty brands. Founder Louise Chu's journey started with handcrafting breast milk soaps for her daughter Claire (whose name fittingly means "clear and pure" in French) and expanded into a full line of natural skin and body care products, all handmade with love. The brand’s philosophy is rooted in simplicity and kindness—kindness to your skin, and kindness to the earth.
The Mineraw
If you're someone who believes that less is more, then The Mineraw is your perfect match. This minimalist skincare brand believes in simplifying your beauty routine with high-impact, effective products that nurture you from the inside out. Made with the best natural ingredients that are gentle on both your skin and the planet, their products are as clean and transparent as your skincare routine should be. No frills, just the good stuff.
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About
Phyll Wu is the Style Writer of Tatler Malaysia. Based in Kuala Lumpur, she's an avid fashion geek who loves all things beauty, pop-culture, and film.
