This summer’s beauty trends embrace a fresh and nostalgic touch
Summer’s heating up, and so are the beauty trends taking over red carpets, music festivals and Instagram feeds. Recent developments in fashion and pop culture have hinted at what’s ahead in the makeup and skincare sphere.
This season, we’re embracing minimalism with an edgy twist. Smudged or “lived-in” eyeliner seems to be an emerging phenomenon, as well as overplucked eyebrows and natural blush. Think glowy skin and barely-there makeup, with some gloss and shimmer sprinkled in just for kicks.
Here, we break down the beauty predictions for the summer, as demonstrated by some of our favourite pop culture icons.
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Glow from within
A barely-there glow is setting the standard for a natural summer look. It’s radiant enough to catch the light but not distract, whether it’s from highlighter, eyeshadow or a luminous base. Fresh and dewy makeup is here to stay for the season, as demonstrated by rising rap star Doechii, who proves it’s all about skin that looks lit from within.
Lived-in liner
For those leaning into edgy over elegant, the smudged eye is back with a vengeance. This tried-and-true-look channels the undone yet intentional spirit of your favourite alternative icons. Call it rebellious precision or just the Charli XCX effect, but overall, imperfect is the point.
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Skinny brows

Above Model Gabbriette photographed at an event in Los Angeles (Photo: Getty Images)
Thin brows are making their return. While those who lived through the late Nineties and early 2000s may recall the regret of overplucking, gone are the days of bold boxy brows. We’re seeing a shift back to minimalist arches, led by model and certified brat Gabbriette.
Blushed and bashful

Above Sabrina Carpenter accepts the Global Success award at The BRIT Awards 2025 (Photo: Max Cisotti/Dave Benett/Getty Images)
This season, more is more, and blush is having its major moment. The key to nailing the look? Sweep it high toward the temples for a lifted effect that goes beyond the apple-cheeked flush. For an extra radiant touch, opt for a formula with a hint of shimmer.
Your lips, but better
Soft, hydrated and low-maintenance lips are coming in swinging, especially with diffused edges that make for a more seamless pout that seems kissed-on rather than painted. You can use the go-to lip product you already have to achieve the look. Simply dab on and blend out.
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