The skincare industry is fiercely competitive, and it takes a lot for a brand to make its mark. Perfecting details like packaging, brand image and customer service are crucial to a brand’s success.
Case in point, Skin Design London officially launched in London in 2017 with their skincare range that promises clinical-style results. Before that, the brand went through a serious branding and packaging redesign process that ultimately led to their global expansion this year.
Fatma Shaheen, co-founder of Skin Design London, has a genuine interest in people. The Turkish-born, London-raised Shaheen says her Mediterranean roots make her someone who wants everyone around her to feel welcome and comfortable. As a result, she made this the core of Skin Design London’s brand philosophy.
In light of Skin Design London's Asia debut at Joyce Beauty in Hong Kong, we talked to Shaheen about how the brand went from its London launch to international success in just a year: