Chloë Grace Moretz Recreates Her First SK-II Campaign

Joining the Carrie and Amityville Horror actress in remaking iconic SK-II campaigns will be fellow global brand ambassadors, Tang Wei, Nini and Ayase Haruka

This exciting project is part of SK-II's docuseries, My PITERA™ Story, as they open up about how their skin and lives have changed since their first bottle of PITERA Essence, the global skincare brand's signature product.

My PITERA™ Story is a culmination of SK-II's efforts in recent years to show the real story in their global ambassadors' transformative journey to achieving crystal clear skin, including the 2018 Bare Skin Project starring Chloë Grace Moretz for the first time. The then-21-year-old actress had already been in the spotlight for almost a decade and was one of the first Hollywood celebrities to talk about the impact that intense media coverage on her appearance and personal life had on her mental health and well-being.

At the shoot of her campaign remake four years later, she shares: "My first PITERA Essence bottle gave me the courage to go bare skin in such a public way. Lately, my life has got really busy with filming. And that business hasn’t exactly been kind to my skin. But after a few years with PITERA, I am pretty sure my skin will be able to stand up to the close scrutiny and I could pull off this remake.”

Above Tang Wei recreates her SK-II campaign from 2010

Moretz will be joining Lust, Caution actress, Tang Wei, who has become synonymous with the luxury skincare brand since appearing in her first campaign back in 2010.

“When I first heard about this project, I asked 'Really? Are we really doing this again?' But I was clear on one thing—this is not a repeat. If it was, I will consider myself a failure,” says the movie star who looks as radiant as her last campaign. “It’s been 10 years with SK-II and PITERA Essence has always been there for me. Since the beginning till this day, SK-II is my miracle water."

She adds: "I think the first step of loving yourself starts with good skin. When you learn to love your skin, you learn to love yourself. PITERA Essence has changed my skin and life. It is irreplaceable to me, my one and only.”

Above Ni Ni celebrates seven years as SK-II's global ambassador

Above Ayase Haruka recreates her SK-II campaign from 10 years ago

Other global celebrities that will be featured on this docuseries are fellow actresses Ni Ni from China and Ayase Haruka from Japan. The latter has also been the face of SK-II for a decade.

"The one thing does not change is our commitment to authenticity," exclaims Ga Yoon Jung, the skincare brand's senior brand director about My PITERA™ Story. "This is our core brand value and truth, one that we share with our consumers, especially the millennials and Gen Z."

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sk-ii essence skincare documentary brand ambassador actress

Tatler Asia

Chloë Grace Moretz Recreates Her First SK-II Campaign