Sephora Singapore also previews its new initiative, Clean @ Sephora during a media preview of their spring-summer 2021 launches

Every self-confessed beauty addict will likely have an affinity for global beauty retailer Sephora and as we inch into the second month of the year, the brand has no released the biggest beauty trends of 2021.

After a tough year amid the coronavirus pandemic, the brand's new positioning 'My Beauty Power' seeks to empower and educate the beauty community so that every individual will embrace his or her own freedom to express themselves through one thing: beauty.

There's so much to look out for this year in the beauty realm; and thanks to fact that we have to wear face masks every day, this has changed the way we apply our makeup and curate our skincare routines. One of Sephora's beauty highlights this season is multi-tasking products: think fuss-free products that allow you to look your best, whether you're working from home or heading out with your face mask on.

Below, we list the top three highlights from Sephora's spring-summer 2021 launches and the beauty products to look out for: 

Mighty Multitaskers

By now, most of us should be used to doing a minimalist makeup look as well as using products that help achieve maximum results with very little effort. For instance, tinted moisturisers, serums with a highlighter effect and foundation sticks that can be used to contour the key points of your face, too. Try these to jazz up your look while getting a quick glow-up:

Wishful Thirst Trap Juice
Launch Date: February 18

One/Size Secure the Blur Makeup Magnet Primer
Launch Date: February 25

Becca Light Shifter Dewing Tint
Launch Date: March 11

Clean @ Sephora

As customers become more discerning and especially conscious of what they apply to their face and body, brands are quickly adapting to meet their needs. The solution for Sephora is simple: a new section dedicated to clean beauty. Customers can look out for the Clean @ Sephora seal on products from April onwards, which will be an indicator that the brand’s product is formulated without formaldehydes, oxybenzone, sulphates and other ingredients you’d most like to avoid.

These are some new product launches that will be featured under the new section:

Tatcha The Dewy Serum 
Launch Date: January 28

Dr. Dennis Gross B3 Adaptive SuperFoods Rescue Super Serum 
Launch Date: April 22

Frank Body Charcoal Mask and Scrub
Launch Date: March 11 

Tarte Tartelette Juicy Amazonian Clay Eyeshadow Palette
Launch Date: January 7

(Related: Cotton Wipes, Brushes, Moisturiser: Use These Alternatives for a More Eco-Friendly Beauty Routine)

Hair heroes

Believe it or not, it took a global pandemic to force some of us to pay extra attention to our tresses. As we weren't allowed to visit hair salons while in quarantine, it was all up to us to achieve salon-grade hair while staying home. With the wide variety of products available in the market now, this is not a tall order at all. If you haven't started using a scalp scrub, you're missing out. See below for some recommendations to give your hair more love this year:

Briogeo Don't Despair, Repair Super Moisture Conditioner
Launch Date: February

Percy & Reed Bye Bye Dry Hydrating TLC Mask
Launch Date: February 

Coco & Eve Deep Clean Scalp Scrub 2
Launch Date: January

(Related: The Best Tips To Calm Frizzy Asian Hair In Humid Weather)


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