Every skincare beauty launch in April that you need to know, including La Prairie's most expensive and luxurious Platinum Rare product, the Haute-Rejuvenation Protocol
Additional reporting by Andrea Saadan.
The latest beauty tech product that has launched this April is the updated version of Foreo's masking device: the Foreo UFO 2. Beauty brands are also focussing on calming stressed-out skin, including Dr. Dennis Gross B3 Adaptive Superfoods range and the new Drunk Elephant Protini Powerpeptide Resurf Serum.
If your skin needs a serious re-boost, there are month-long intensive treatments such as La Prairie Platinum Rare Haute-Rejuvenation Protocol and Estee Lauder Perfectionist Pro Intense Brightening Essence Ampoule. Multi-tasking makeup brand Nudestix has also debuted its skincare line, Nudeskin.
1. La Prairie Platinum Rare Haute-Rejuvenation Protocol
The newest addition to the Platinum Rare family, the Haute-Rejuvenation Protocol is a month-long intensive skin treatment to be used four times a year to allow skin to rebalance and rejuvenate. The formula uses a three-faceted approach: firstly, it softens the skin barrier to optimally deliver its active ingredients. Next, the formula prepares skin cells to their full potential of cell renewal. Finally, skin appears rejuvenated due to the creation of new tissue.
The Haute-Rejuvenation Protocol comes in an elegant coffret with three amethyst-toned vials, a glass pipette, and Platinum Catalyst activator base. Each vial contains two chambers to protect the integrity of two separate formulas, which are combined upon your first use when placed in the activator base, resulting in a stunning burst of amethyst hue within the formula. It’s a splurge, retailing at a cool $2,960 for a 30-day treatment.
Available at all La Prairie counters.