Can your favourite era, music genre and scent be embodied in a single bottle? Miu Miu offers a selection of fragrances for every party girl this holiday season with its Musicorama campaign

Like fragrance, your taste in music can reveal a lot about your personality. Whether you are hitting up a rock concert or bopping to the latest pop hits at the club, these preferences can act as indicators to your intelligence, agreeableness, extraversion, and open-mindedness, based on psychological studies.

“It is clear to us that music can contribute much to the understanding of many psychological phenomena,” social psychologists Peter J. Rentfrow and Samuel D. Gosling wrote in a research paper.

“From personality and the self to social cognition and emotions, adding music to the research gamut can open a new window into people’s everyday lives.”

Curious to find out your perfect Musicorama match? Here’s what your favourite genre says about you, with reference to Gosling’s STOMP (Short Test of Music Preferences).

1 / 4

50’s Rock ’n’ Roll: Miu Miu L’Eau Bleue

Tatler Asia

Rock ‘n’ roll fans are creative, open to new experiences and see themselves as athletic, politically liberal and intelligent.

Your Miu Miu fragrance is L’Eau Bleue—Miu Miu’s edgy and vivacious scent that opens with fresh notes of lily-of-the-valley into a bouquet of honeysuckle and green foliage, with a rich, earthy base of Akigalawood accord, which hints of patchouli, pepper and woody flavours of oud.

2 / 4

60’s Yé-yé: Miu Miu Eau de Parfum

A European phenomenon, the yé-yé movement saw a rise of young female singers in the male-dominated music industry. Originating from rock ’n’ roll and pop, fans of the genre correlate with extraversion, agreeableness, conscientiousness, and self-perceived attractiveness, but also tend to be more conservative and emotional.

Sophisticated and youthful, the Miu Miu Eau de Parfum is the perfect embodiment of the era, with top notes of sweet lily-of-the-valley, and a heart of wild roses, drying down to a base of Akigalawood accord.

Tatler Asia
3 / 4

70’s Disco: Miu Miu Twist

Tatler Asia

A genre of dance music that characterised nightlife in the 1970s, people who prefer energetic and rhythmic music love to let loose with great company, and tend to be extroverted, agreeable, attractive, athletic and politically liberal.

The quirky and contemporary Miu Miu Twist will get you moving with radiant notes of vert de bergamot and apple blossom that give way to a base of cedarwood and the woody Pink Amber accord, which evokes the scent of “burnt sugar cane cutting through crisp air”.

4 / 4

80’s Pop: Miu Miu L’Eau Rosée

An era that is still very close to our hearts, it’s impossible not to bop your head along to the catchy tunes from the 1980s. Similar to yé-yé, music lovers who prefer upbeat and conventional like pop tend to be sociable, extroverted and athletic. They are also the least prone to depression, and not likely to seek out novelty.

Miu Miu L’Eau Rosée's soft floral fragrance brings to mind the romantic pop ballads of the 80s, offering a bouquet of lily of the valley and cassis buds is wrapped in notes of sophisticated musk.

Tatler Asia