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The German premium beauty line just opened in Raffles Hotel Singapore's shopping arcade
This isn’t your usual beauty brand. First of all, it was founded in 2004 by someone quite unlikely: Gerd Gerken, a psychotherapist and futurologist, who designs motivational courses for celebrities and business leaders, including Germany’s ex-prime minister Helmut Kohl.
Through his energy therapy and counselling work, Gerken started to explore the world of skincare. That launched a 10-year long experimentation with three scientists, each Nobel Prize laureates in their fields, which resulted in Noesa.
The biggest difference between Noesa and other beauty brands are the two key inventions: Alchemetics and Danadem, which form the foundation of all of Noesa's products. Instead of skincare, Noesa looks at "cell care".
(Related: German-Based Beauty Brand Noesa Brings Its Cell-Powered Skincare Into Singapore)
According to the brand, Alchemetics is a super energy substance required by skin cells, and Danadem is a "carrier" of Alchemetics to the core of cells under the skin. A large percentage of the production process is done by hand, from the harvesting of rare plants that live at high altitudes to the extraction and distillation.
Its patented cell-care inventions and techniques, rare ingredients and all-natural formulations are the reasons that Noesa is one of the most expensive beauty brands in the world.
Early this January, the first-ever Noesa boutique, housed in Raffles Hotel Singapore’s shopping arcade, launched. Currently, the most premium range available in Singapore is the Ultimate Reset Serum Set #123—a three-step skincare set that costs $5,200. The brand intends to bring in more products from its higher-end range from October onward. There is also customised skincare and cell care range available for a select group of key customers.
(Related: 9 Stunning Design Elements We Love At Raffles Hotel Singapore)