Cover Sephora Malaysia’s first-ever 3D interactive show will be displayed on the Pavilion Kuala Lumpur’s Elite screen and Fahrenheit88’s Curve LED screen daily until January 1, 2024

Sephora has launched their latest campaign, right in time for the festive season

As the festive season approaches, Sephora is set to enchant beauty enthusiasts with a dazzling Christmas campaign that promises to brighten spirits. The brand is launching its ‘Unwrap Their Beautiful’ campaign in Malaysia with a first-ever 3D interactive showcase on Kuala Lumpur’s largest 3D screens.

Regardless of age, gender, or background, the campaign invites visitors on a virtual journey to discover their power of beauty and share their holiday cheer with immersive in-store experiences and festive displays.

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Above Shoppers can scan the QR code on the screen and instantly share their Christmas wishes

Using a touch of technology, Sephora has created a unique shopping experience for shoppers where they can scan the QR code on the screen and instantly share their Christmas wishes on the big screen or schedule it in advance. This feature will transform the experience into holiday cheer by fostering connections and sharing moments of love and appreciation with those closest to you.

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Above Customers can also participate in activities hidden in Sephora’s holiday displays

It doesn’t just end there, as customers are invited to the Sephora store in Fahrenheit 88 to participate in activities hidden in Sephora’s holiday displays. There are more QR codes consumers can scan that will lead them to an interactive game that can get them gifts such as deluxe samples and vouchers. As they follow the virtual ribbon, shoppers will have a chance to collect virtual gifts and turn virtual into reality with tangible gifts by approaching the Sephora crews at the entrance of Sephora Fahrenheit88 from 10am-10pm daily.

The 3D interactive show will be displayed on the Pavilion Kuala Lumpur’s Elite screen and Fahrenheit88’s Curve LED screen daily at 8:30pm to 8:40pm from December 1, 2023 to January 1, 2024. For more updates on the holiday initiatives, visit Sephora Malaysia’s Facebook, Instagram or website.

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