1. Fenty Beauty
Rihanna's cosmetics line, Fenty Beauty, was a hit from the moment it launched in late 2017—and for good reason. The products are flawless, the packaging is chic and the brand's emphasis on diversity and inclusivity are a winning combination.
Tarte is everything we love about make-up and then some—it's colourful, fun, feel-good and most importantly, founder Maureen Kelly was ahead of the game when she established the brand as vegan and cruelty-free back in 2000.
Tarte smiles at the bold with its highly pigmented and long-lasting products, including its best-sellers that beauty gurus around the world swear by like the Babassu Foundcealer™ Skincare Foundation, Lights, Camera, Lashes™ 4-in-1 Mascara and Amazonian Clay 12-hour Blush.