Cover Photo: Scott Olson/Getty Images

Sephora Hong Kong's long-awaited opening at IFC has been the talk of the town. Here are some of the make-up, skincare and hair care brands the beauty giant will be bringing to our shores for the first time

1. Fenty Beauty

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Above Photo: Courtesy of Fenty Beauty

Rihanna's cosmetics line, Fenty Beauty, was a hit from the moment it launched in late 2017—and for good reason. The products are flawless, the packaging is chic and the brand's emphasis on diversity and inclusivity are a winning combination. 

We particularly love the Pro Filt'r Soft Matte Longwear Foundation, the Matchstix and the Stunna Lip Paint, which hand-on-heart lasts all night. 

2. Tarte

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Above Photo: Courtesy of Tarte Cosmetics

Tarte is everything we love about make-up and then some—it's colourful, fun, feel-good and most importantly, founder Maureen Kelly was ahead of the game when she established the brand as vegan and cruelty-free back in 2000. 

Tarte smiles at the bold with its highly pigmented and long-lasting products, including its best-sellers that beauty gurus around the world swear by like the Babassu Foundcealer™ Skincare Foundation, Lights, Camera, Lashes™ 4-in-1 Mascara and Amazonian Clay 12-hour Blush

3. Farsáli

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Above Photo: Courtesy of Farsáli

It seems like the obvious thing to do, but few brands have bridged the gap between make-up and skincare.

Enter Farsáli, whose "beauty with benefits" philosophy offers a unique makeup-enhancing skincare line of naturally inspired products free of parabens, sulfates and phthalates. The Unicorn Essence, for example, is a water-based, dual purpose serum that protects skin from free radicals while priming it for long-lasting make-up application. 

If you aren't one to hide your shine, the Rose Gold Skin Mist is infused with 24 carat gold and rosehip seed oil to add a burst of hydration—and sparkle—to your skin.


4. Sunday Riley

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Above Photo: Courtesy of Sunday Riley

In the decade that it's been in the game, Sunday Riley has consistently held on to its cult beauty status thanks to its eco-conscious and highly effective skincare products. 

The Sunday Riley range is a series of potent skin potions that embody the brand's slogan—"powered by plants, balanced by botanicals". Each product is the result of years of research and careful testing (never on animals, of course) and its legion of loyal fans say it's worth every penny. Especially the famed Luna Sleeping Night Oil

See also: 5 Cruelty-Free High End Beauty Brands


5. Drunk Elephant

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Above Photo: Courtesy of Drunk Elephant

Ironically, the philosophy behind Drunk Elephant came from the sobering realisation that the synthetic ingredients found in a majority of commercial skincare products were, in fact, at the root of almost every skin issue. 

And thus, all of Drunk Elephant's products are free of the “Suspicious 6”: Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance or Dyes and SLS.

The T.L.C. Framboos™ Glycolic Night Serum was an overnight sensation, and remains at the top of many beauty buffs' must-have lists. 

See also: 7 Natural Beauty Products We Can't Live Without

6. Indie Lee

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Above Photo: Courtesy of Indie Lee

We all know toxins are harmful, but removing toxins from our beauty routine remains a struggle for many. Luckily, there's Indie Lee

Indie Lee founded her eponymous brand after successfully removing a rare brain tumour, which doctors said was likely caused by exposure to cosmetic and environmental toxins.

Turning this sour lemon life hurled at her into sweet lemonade, Indie is now happy, healthy and passionate about educating others on the risks associated with the products they're putting on their skin.

Looking to ancient beauty secrets, these products are 100% natural, backed by science and of course, toxin free. 

7. Jack Black

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Above Photo: Courtesy of Jack Black

What? You thought Sephora was just for women? Founded in Texas, men's skincare brand Jack Black has been trusted by dapper gents around the world for nearly two decades. 

Using a wealth of certified organic botanicals and herbs, the cruelty-free line includes all of the essentials—from skincare staples like glycolic facial cleanser and oil-free moisturiser to shave and post-shave products, deodorant and even hair care. 

The Turbo Body Spray—a fresh blend of rosemary, eucalyptus and juniper berry—is a firm favourite, and brought home a Men's Health 2019 Grooming Award. 

See also: 10 Men's Grooming Products For A Fresh Face

8. Mario Badescu

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Above Photo: Courtesy of Mario Badescu

Mario Badescu founded his eponymous, now legendary skincare brand out of his two-room Manhattan apartment in 1967.

Now, the brand's botanically-based line of simple, gentle and effective products are designed to be a trusted companion through the life cycle of your skin; from powerful acne solutions to potent anti-ageing treatments.

Give your top shelf some love with Mario Badescu's iconic Super Collagen Mask, and take the cult favourite Facial Spray With Aloe, Herbs And Rosewater everywhere for an instantly uplifting mist (a carry-on travel essential if there ever was one). 

9. Supergoop

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Above Photo: Courtesy of Supergoop

Shielding your skin from the sun is arguably the most important thing you can do to prevent ageing, skin cancer and a host of other skin issues.

But it's not the most appealing—for a long time, sunscreen has been limited to sludgy, greasy, sticky products that are no fun for anyone. 

Supergoop is shifting perspectives on sun care with their range of face and body goodies, which uses Super Broad Spectrum protection to protect skin from UVA, UVB and IRA rays.

See also: 9 Best SPF Skincare Products For Summer

10. Kopari

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Above Photo: Courtesy of Kopari

If you want a clear, radiant complexion and to smell like summer all year long, Kopari delivers.

At the heart of all its products is 100% organic pure coconut oil, sustainably sourced from small family farms in the Philippines. This is then blended with a combination of natural ingredients to bring out the best in your skin. 

The entire Kopari line is vegan and free from sulfates, parabens and phlatates.

Not sure where to start? The Kopari Coconut Balm is a travel-friendly, non-greasy, do-it-all salve you can use to nourish your face, hands and body. 

See also: 9 Cruelty-Free Make-Up Products For A Natural Summer Glow

11. Farmacy

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Above Photo: Courtesy of Farmacy

From farm to formula to face. That's the simple, no-fuss approach this New York-based beauty brand takes to skincare and we have to say, they do it well. 

Farmacy's concise but thoughtful line of products are clean and effective, using cutting-edge science to harness the healing powers of ingredients found in nature. 

Enjoy bright, youthful eyes with its best-selling Dew It All Total Eye Cream and smooth, supple skin with the impossibly light Honey Drop Lightweight Moisturiser.

12. Saturday Skin

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Above Photo: Courtesy of Saturday Skin

A cult favourite for its feel good vibes, tropical pink packaging and chemical-free formulas that result in a clear, dewy complexion, Saturday Skin was developed to give your skin the break it so deserves. 

The Saturday Skin secret is its Cha-7 es complex™, an exclusive peptide formula that promotes the skin’s natural regeneration process, increases collagen and elasticity while reducing melanin production. 

The brand's "all play, no work" philosophy is definitely something we can get behind. 

13. Skin Inc

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Above Photo: Courtesy of Skin Inc

Understanding that everyone's skin is different, Skin Inc empowers you to love the skin you're in with their bespoke approach to beauty. 

Offering the broadest range of customisable skincare products to date, Skin Inc brings together the latest technology, decades of skin-ageing research and your current environmental and lifestyle factors to develop a personalised serum cocktail known as ‘My Daily Dose’ to give your skin what it truly needs.

See also: Top Hong Kong Dermatologist Shares Her Best Summer Skincare Tips

14. Ouai

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Above Photo: Courtesy of Ouai

Ouai was developed by celebrity hair stylist Jen Atkin, who has groomed the likes of Bella Hadid and Gigi Hadid, Chrissy Teigen, the Kardashian-Jenner clan and more to name a very few. 

But rest assured that Ouai is no gimmick hiding behind a big name, the line takes a holistic approach to hair care with sulfate-free shampoos, conditioners and styling products to keep your locks healthy, nourished and red-carpet ready. Not to mention the subtle scents of each product are heavenly and elegant. 

The Leave-In Conditioner and Wave Spray are personal favourites. 

15. Olaplex

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Above Photo: Courtesy of Olaplex

Bleached babes can rejoice, as Olaplex—dubbed the "ultimate breakage insurance for damaged tresses"—finally makes its way to Hong Kong. 

Developed by a team of chemists, industry experts, and innovators, the coveted brand works to deliver your strongest, shiniest, and healthiest-looking hair yet with their range of products that are patent-protected, award-winning, and found in the world's most revered hair salons.

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