It’s becoming a bit of a cliché to say green is the new black, but nowhere is that proving truer than in the beauty industry, with customers eagerly seeking out cruelty-free, eco-friendly and all-natural products. With Hong Kong’s brick-and-mortar stores largely offering the same old big-name brands, savvy shoppers are heading online to discover new and exciting green beauty finds—and these eight Hong Kong-based natural beauty e-boutiques are some of the city’s best.

1. Gourmet Skin Bar

This slick e-boutique boasts one of the city’s most extensive ranges of green beauty, with over a dozen international brands stocked on their virtual shelves (many sold exclusively on Gourmet Skin Bar in Hong Kong)—including certified-organic skincare line Mun, natural suncare range Suntegrity, luxurious bodycare from Brit brand Cowshed, preservative-free haircare by Lulu Organics, and complexion-enhancing nutritional supplements by cult Aussie label The Beauty Chef.

All of Gourmet Skin Bar’s brands are cruelty and toxin-free, whilst individual product pages clearly state each item’s ingredients and other eco-factors—for instance, whether they’re vegan, sustainably sourced or certified organic. What’s more, they even offer a rewards programme, where you can earn points and discounts for shopping, writing product reviews and referring friends.

Shipping: Free within Hong Kong for orders over HK$500 (HK$50 otherwise)

2. Astrid Wylde

With so many clunky e-boutiques around, Astrid’s Wylde’s chic minimalist aesthetic makes it stand out for all the right reasons—imagine Kinfolk sold beauty products online, and you’re pretty much there.

Aiming to provide Hong Kong customers with a greater choice of clean, cruelty-free beauty brands without ridiculously high price mark-ups, Astrid Wylde’s thoughtfully-curated selection includes natural skincare line Context, luxurious vegan lipsticks from Axiology, Olio e Osso handmade lip balms, and organic coconut oil-based skincare by Cocovit. If you weren’t tempted yet, their exquisitely-shot Instagram feed will have you adding items to that shopping basket faster than you can say #hygge.

Shipping: Free within Hong Kong for orders over HK$500 (HK$20 otherwise)

3. Cabanee

Get ready to level up your skincare game; this one-stop shop has got all your natural skincare needs covered, with a diverse line-up of supercharged moisturisers, serums, cleansers, masks, face oils and much more—meaning there should be something there to suit every type of complexion.

Highlights include the TCM-inspired range 5YINA, vegan and organic line Bottega Organics, potent plant-based brands Penny Frances Apothecary and Josh Rosebrook, and Cabanee’s own in-house hydrating serum. That’s not all though; they also stock natural haircare range Tabitha James Kraan, 10-free vegan nail polish from Kester Black and precious stone face rollers from The Bee Etc.

Shipping: Free within Hong Kong for orders over HK$500 (HK$50 otherwise)

See also: FANCL: Why "No Preservatives" Means Better Skincare—The "Less Is More" Ethos

4. No.2 Organics

In numerology, the number two represents kindness, balance and harmony—and it’s exactly this ethos that this site’s expansive range of mindful beauty products embraces. Eco-friendly, toxin-free brands that focus on plant-based ingredients rule the roost here, with the jewel in their crown being acclaimed Icelandic line Soley Organics, which boasts an all-natural line-up of certified-organic skin, body and hair care products made using only renewable energy sources.

Other noteworthy ranges stocked on No.2 Organics include Fruu’s sustainable fruity lip balm collection, beautifully-packaged alcohol-free stick perfumes by Sabe Masson, and biodegradable konjac cleansing sponges from Sponge Me. The site also donates a percentage of their profits to environmental organisation 1% For The Planet.

Shipping: Free within Hong Kong for orders over HK$600 (HK$50 otherwise)

5. The Slow Mode

Celebrate life in the slow lane with this beautifully-curated site, which is dedicated to discovering artisanal labels from around the world—including a lovely selection of beauty finds. Founder Kaitie Manani has a great eye for spotting luxurious up-and-coming ethical brands, like botanical apothecary line Courtney & The Babes (whose products are all infused with certified-pure essential oils and healing crystals) and Agent Nateur (whose handmade non-toxic, aluminium-free deodorants are a Goop favourite).

Our top pick? British brand Vanderohe, an award-winning organic and wild-crafted skincare line; their nourishing No.1 Face Oil, a divinely-scented healing blend of essential oils, was crowned one of Vogue UK’s top beauty products last year.

Shipping: Free shipping worldwide

6. Little Things In Life

As long-time sufferers of allergies and sensitive skin, sisters Angela and Annie Wong started Little Things In Life to share the beauty products that had helped cure their complexions – meaning everything in their e-store has been personally stamped with their tried-and-tested seals of approval.

Bestsellers include 100% Pure’s vibrant pomegranate oil lipsticks and synthetic-free shampoos, Eye of Horus’ rainbow of mineral-pigmented eye liners, award-winning suncare from Oasis Beauty, ethically-sourced skincare line Kahina and Sally B’s essential-oil based organic skincare.

Shipping: Free within Hong Kong for orders over HK$500 (HK$45 otherwise)

See also: 8 Vegan Beauty Products On Our Radar

7. Noirstone

Frustrated at her inability to find products in Hong Kong that suited her skin, Nicole Lui created Noirstone – a repository for all her best beauty finds from around the world, with a focus on toxin-free, cruelty-free, eco-friendly and ethically-sourced ranges.

Alongside Nudus’ vitamin-packed lipsticks and Nina Bailey’s botanical-based bath soaks, the largest range available is certified-organic Australian brand The Divine Company; it boasts everything from face cleansers, moisturisers and serums to deodorant, mouthwash, self-tanner and baby shampoo – all using totally recyclable packaging to boot. Noirstone also promises to donate a percentage of their profits to community charities.

Shipping: Free within Hong Kong

8. Beautegrity

Former finance executive Emily W Chang traded in the world of hedge funds for face serums after becoming passionate about finding authentic, affordable and natural skincare for herself and her family – and online green beauty hub Beautegrity was the result.

Aiming to make natural and organic beauty products more accessible, this e-store stocks a wide-ranging variety of skin, hair, body and baby care lines; favourites include organic Taiwanese skincare brand Greenvines (carried exclusively in Hong Kong by Beautegrity), Balm Balm’s line of petro-chemical free skincare, Coola’s antioxidant-packed suncare range, and ethical meditation-inspired lotions and potions by Metta. Don’t forget to register as a member when you shop to earn Beautegrity points with each purchase, which you can redeem as discounts on later orders.

Shipping: Free within Hong Kong for orders over HK$800 (HK$22-38 otherwise, depending on shipping service selected)

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