Burberry 'My Burberry' Trenchcoat perfume

From a scent modeled after one of the most iconic trenchcoats in fashion history and a reinvention of a classic, the perfume world is set to shock this fall.

Fashion and perfume have always gone hand in hand, with the latter being likened to an extension of the more tangible clothes and shoes. It comes as no surprise then that fragrances get equally as anticipated with the dawn of every new season.

This fall, a treasure lode of surprises await from the likes of Yves Saint Laurent, Balenciaga and even one wild card from British brand Burberry that is modeled after its famous trenchcoat

Burberry My Burberry 'trenchcoat perfume'

The London-based luxury label has revealed the first details on a new scent by cult perfumer Francis Kurkdjian. Burberry's latest fragrance is inspired by the brand's famous trenchcoat. My Burberry opens with sweet pea and bergamot. It then develops a warm heart of geranium, golden quince and freesia over a base of patchouli, damask and centifolia roses. Arriving in a glass bottle with a horn cap (like the buttons on a Burberry trench), the fragrance will launch September 3 with an advertising campaign shot by Mario Testino, starring Cara Delevingne and Kate Moss. My Burberry is the first and only fragrance to draw its inspiration so directly from the Burberry trench.


YSL Black Opium

Yves Saint Laurent has unveiled Black Opium, a more rebellious and sensual variation on the classic fragrance launched in 1977. No less than four world-class perfume artists were called in to develop this lush oriental fragrance. Nathalie Lorson, Marie Salamagne, Honorine Blanc and Olivier Cresp collaborated to create an intoxicating and intense scent with a touch of rock'n'roll. The new fragrance is dominated by black coffee notes, combined with Jasminum sambac and orange blossom absolute. A mouthwatering accord of vanilla, cedar and patchouli provides the perfume's heart. It will be available from August 26.


Balenciaga's B Balenciaga

Alexander Wang has unveiled B Balenciaga, the first fragrance from the French brand since Wang's arrival at the house. The cracked glass effect on the bottle is designed to evoke the marble flooring of the original Balenciaga showroom in Paris (also referenced in Wang's debut collection for the brand) with a bold graphic B stamped on the box. It opens with lily of the valley bell, with a violet green leaves accord and a green edamame accord. It then develops a heart of iris root and cedarwood with a drydown composed of ambrette seeds and cashmeran wood.


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