Prada-owned fashion label Miu Miu has announced a new scent due to be released in September, marking its first foray into the fragrance and beauty department.
The new fragrance will be personified by French-English actress Stacy Martin who has previously worked with Miu Miu in its Fall/Winter 2014 fashion campaigns.
Miu Miu has spoken of a possible scent release since 2013 yet have remained mum about the specifics till now. If they’re hoping the mystery shrouding their new fragrance will get buyers curious and build anticipation, they’ve succeeded.
No concrete details of the scent in terms of name, notes nor design has been released but beauty manufacturer Coty Inc, which happens to also supply fragrances for Calvin Klein, Chloe, Davidoff, and Marc Jacobs, was announced as partner.