Cover Photo: Max Factor

The actress, philanthropist and producer will be the face of Max Factor's beauty products in 2021 and beyond

Founded during the Golden Age of Hollywood by Maksymilian Faktorowicz—more famously known as Mr. Max Factor—who also coined the term ‘make-up’, this enduring beauty brand is behind some of the most iconic beauty transformations in pop culture. Constantly adapting to the times, Max Factor's latest approach focuses on empowering its community to step into the spotlight through their portfolio of products. 

In this direction, they have teamed up with actress, philanthropist and producer, Priyanka Chopra-Jonas as creative collaborator and global ambassador. Chosen for her inspiring work as UNICEF Goodwill Ambassador and advocate for women around the world, she will be bringing her authentic voice and personal experiences to Max Factor. 

"I am honoured to be collaborating as their new global ambassador," said Chopra-Jonas. “Confidence can be someone’s most powerful asset, and it’s important to trust that your beauty products will deliver. From make-up artists to people all over the globe, I know I’m in good company in sharing my excitement for Max Factor’s new product launches and I’m proud to be part of the brand’s next chapter.”

See also: 10 Beauty Launches In July 2021

Kicking off this partnership, Chopra-Jonas will star in a new campaign to launch Max Factor's brand new Facefinity All Day Flawless Airbrush Finish 3-in-1 foundation, which also acts as a face primer and concealer. 

If you want to see more of Chopra-Jonas, the former Miss World will appear as the lead in the romance Text For You with Sam Heughan and Celine Dion, as well as action movie, Cowboy Ninja Viking opposite Chris Pratt.

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