Called Mod Noir, it will use the same floral notes Jacobs used on his first foray into the fragrance over 10 years ago



Marc Jacobs's new fragrance is set to launch this summer at Sephora, with the designer returning to his roots with a gardenia-based scent.

Mod Noir will use the same floral notes Jacobs used on his first foray into the fragrance over 10 years ago, Women's Wear Daily reports.

According to the site, the new perfume will hit Sephora shelves in the US in June and launch globally in July.

Jacobs has worked with perfumer Jean-Claude Delville at Symrise on the new scent, which reportedly features green top notes, a gardenia core and musky overtones. It will come in two sizes (1 oz. and 1.7 oz.) as well as a rollerball version.

"When fragrances first started, I was superexcited about being able. to do it," Jacobs told Women's Wear Daily, "and I thought, ‘Well, we'll see how it goes. If it works, then we'll do more, and if it doesn't, we'll try again to do something else.' The best test is the customer."

Mod Noir will join the ranks of Jacobs's successful fragrance creations, including Daisy, Honey, Dot and Marc Jacobs Men.



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