Cover Photo: Courtesy of Nita Cosmetics

In the spirit of Malaysia Day, we round up 6 homegrown beauty brands that are giving their more established international counterparts a run for their money

Young Malaysian entrepreneurs are injecting much vigour into the local beauty market with their take on vegan, cruelty-free and halal beauty products. Here are our favourite 6 homegrown brands. 

See Also: 5 Cool Malaysian Brands Curating Comfortable And Affordable Everyday Style

1. Nita Cosmetics

In 2016, Aznita Azman founded the Kuala Lumpur-based Nita Cosmetics. All of the products are thoughtfully curated based on her own experience. Presented in quirky and fun packaging, they are hypoallergenic and suitable for all skin tones. 

See Also: Social Media Influencers On Maintaining Radiant Skin In The Internet Age

2. Duck Cosmetics

Datin Vivy Yusof, co-founder of Fashion Valet and the dUCk Group, launched a cosmetic extension for the busy modern women. The cosmetics range covers every imaginable beauty needs, from eye shadows and make-up remover to hair mist.

See Also: Vivy Yusof And Fadza Anuar On Building Their Empire, FashionValet

3. Velvet Vanity

Inspired by the youth culture, it boasts offerings for both women and men. Additionally, they are 100% vegan and cruelty-free, and hugely popular. Its lipstick liquids, for one, are literally flying off the shelves.

See Also: 10 Face Cleansers To Uplift Your Skin

4. Asly Beauty

After Dida Cosmetics, Didie Nasir launched Dynamics Inc. and partnered with Yaya Zahir in creating Asly Beauty. The new start-up cosmetic brand champions individuality and encourages self-expression. The products are compact and super comfortable for all-day wear. 

See Also: 4 Healthy Habits To Pick Up As Suggested By Inspiring Individuals Like Didie Nasir

5. So.Lek Cosmetics

So.Lek Cosmetics was founded by two siblings, Dahlia Nadirah and Luqman Hakim. The name SO.LEK is a play on the Malay term for make-up, alat solek (Malay for make-up); it can also mean "So? Relax!".

See Also: How To Incorporate The Beauty Roller And Gua Sha Stone Into Your Skincare Regime

6. Pretty Suci

Pretty Suci has the distinction of being the first halal beauty brand to be sold in Sephora. Besides make-up, it also produces nail polishes as well as skincare for men.

See Also: 6 Organic Beauty Brands We Love

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