6 Malaysian Beauty Brands That Make A Strong Case To Buy Local
In the spirit of Malaysia Day, we round up 6 homegrown beauty brands that are giving their more established international counterparts a run for their money
Young Malaysian entrepreneurs are injecting much vigour into the local beauty market with their take on vegan, cruelty-free and halal beauty products. Here are our favourite 6 homegrown brands.
In 2016, Aznita Azman founded the Kuala Lumpur-based Nita Cosmetics. All of the products are thoughtfully curated based on her own experience. Presented in quirky and fun packaging, they are hypoallergenic and suitable for all skin tones.
Datin Vivy Yusof, co-founder of Fashion Valet and the dUCk Group, launched a cosmetic extension for the busy modern women. The cosmetics range covers every imaginable beauty needs, from eye shadows and make-up remover to hair mist.
Inspired by the youth culture, it boasts offerings for both women and men. Additionally, they are 100% vegan and cruelty-free, and hugely popular. Its lipstick liquids, for one, are literally flying off the shelves.
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After Dida Cosmetics, Didie Nasir launched Dynamics Inc. and partnered with Yaya Zahir in creating Asly Beauty. The new start-up cosmetic brand champions individuality and encourages self-expression. The products are compact and super comfortable for all-day wear.
So.Lek Cosmetics was founded by two siblings, Dahlia Nadirah and Luqman Hakim. The name SO.LEK is a play on the Malay term for make-up, alat solek (Malay for make-up); it can also mean "So? Relax!".