La Prairie Redefines Skincare with the Platinum Rare Collection
Just as artisans in the worlds of haute couture and haute joaillerie use their craft to painstakingly create exquisite gowns and jewellery, La Prairie applies the same level of passion and care in creating its Platinum Rare Collection.
The Swiss skincare brand was inspired by the ways in which haute couture marries luxury savoir faire with expertise, and wanted to translate that to skincare, creating a collection that redefines skincare and its capabilities.
La Prairie carried out extensive research on the rejuvenating properties of platinum and devised a formula that works to regenerate skin cells across various layers of the skin to rejuvenate both the skin’s external appearance and its internal cell renewal process.
The Platinum Rare Haute-Rejuvenation Cream features the rejuvenating properties of the precious metal, combined with La Prairie’s Exclusive Cellular Complex. The luxury cream helps improve skin elasticity and lessen the appearance of fine lines and wrinkles, resulting in smoother and brighter skin and a more even skin tone.
The collection also includes the Platinum Rare Cellular Night Elixir, a silky serum that you apply before you smooth on the Platinum Rare Haute-Rejuvenation Cream. The Platinum Rare Cellular Night Elixir includes the Exclusive Cellular Complex and other nutrients to help strengthen the skin and enhance its detoxifying process.
Other products in the collection include the Platinum Rare Cellular Life-Lotion—a lightweight and antioxidant-rich lotion that use after you clean your skin to prep it for the next steps of the Platinum Rare Collection routine. The Platinum-Rare Haute Rejuvenation Eye Elixir and Platinum Rare Haute Rejuvenation Eye Cream have been specially formulated for the sensitive skin around the eyes.