Tatler+ La Prairie
The luxury skincare brand uses the beneficial properties of platinum to create a formula that works to rejuvenate the skin both inside and out
Just as artisans in the worlds of haute couture and haute joaillerie use their craft to painstakingly create exquisite gowns and jewellery, La Prairie applies the same level of passion and care in creating its Platinum Rare Collection.
The Swiss skincare brand was inspired by the ways in which haute couture marries luxury savoir faire with expertise, and wanted to translate that to skincare, creating a collection that redefines skincare and its capabilities.
La Prairie carried out extensive research on the rejuvenating properties of platinum and devised a formula that works to regenerate skin cells across various layers of the skin to rejuvenate both the skin’s external appearance and its internal cell renewal process.
The Platinum Rare Haute-Rejuvenation Cream features the rejuvenating properties of the precious metal, combined with La Prairie’s Exclusive Cellular Complex. The luxury cream helps improve skin elasticity and lessen the appearance of fine lines and wrinkles, resulting in smoother and brighter skin and a more even skin tone.