Tatler+ La Prairie
La Prairie introduces its re-imagined Platinum Rare Collection offering an elevated, high-performing formula to rejuvenate the skin
One of the rarest metals in the world, platinum was born out of a collision between two neutron stars in a distant part of the galaxy where gravity is extreme and time moves slowly. When it was discovered on earth in ancient times, people in Egypt and South America used it to make ceremonial jewellery—in awe of its shine, resistance to corrosion and inability to melt.
It has since become a symbol of something special, lasting and timeless—found on ring fingers the world over—with platinum’s restorative powers now harnessed by luxury skincare brand La Prairie, too.
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On a quest for eternal youth and beauty, the brand’s latest in Haute-Rejuvenation uses the precious metal in its new Platinum Rare Collection to achieve age-defying results—a more refined skin texture, smoothed wrinkles, moisture levels augmented and skin tone evened. The natural glow of youth is enhanced with increased firmness and elasticity. Re-imagined for 2020, the collection offers an even more high-performing formula completes with four re-innovated products and two existing products that can be used together for the best results.
There are two core active ingredients at the heart of all the re-innovated products—La Prairie’s patented Exclusive Cellular Complex and the new, exclusive Platinum Multi-Peptide, which has been specifically developed for Platinum Rare Collection. To capitalize on the skin’s natural regeneration, chemists have combined three different peptides attached to spherical platinum particles that are designed to trigger rejuvenating cellular activities, while the previous platinum peptide activates collagen production, strengthening the skin barrier, improving its moisture balance and enhancing cellular longevity.
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