Cover Photo: Courtesy of La Prairie

La Prairie introduces its re-imagined Platinum Rare Collection offering an elevated, high-performing formula to rejuvenate the skin

One of the rarest metals in the world, platinum was born out of a collision between two neutron stars in a distant part of the galaxy where gravity is extreme and time moves slowly. When it was discovered on earth in ancient times, people in Egypt and South America used it to make ceremonial jewellery—in awe of its shine, resistance to corrosion and inability to melt.

It has since become a symbol of something special, lasting and timeless—found on ring fingers the world over—with platinum’s restorative powers now harnessed by luxury skincare brand La Prairie, too.

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On a quest for eternal youth and beauty, the brand’s latest in Haute-Rejuvenation uses the precious metal in its new Platinum Rare Collection to achieve age-defying results—a more refined skin texture, smoothed wrinkles, moisture levels augmented and skin tone evened. The natural glow of youth is enhanced with increased firmness and elasticity. Re-imagined for 2020, the collection offers an even more high-performing formula completes with four re-innovated products and two existing products that can be used together for the best results.

There are two core active ingredients at the heart of all the re-innovated products—La Prairie’s patented Exclusive Cellular Complex and the new, exclusive Platinum Multi-Peptide, which has been specifically developed for Platinum Rare Collection. To capitalize on the skin’s natural regeneration, chemists have combined three different peptides attached to spherical platinum particles that are designed to trigger rejuvenating cellular activities, while the previous platinum peptide activates collagen production, strengthening the skin barrier, improving its moisture balance and enhancing cellular longevity.

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The Haute-Rejuvenation skincare ritual begins with a few drops of Platinum Rare Cellular Life-Lotion to detoxify, renew and reset skin for the following treatments. At daytime, Platinum Rare Haute-Rejuvenation Elixir leaves skin feeling restored, smooth and tightened, while at night, a drop of Platinum Rare Cellular Night Elixir, is a silky serum that promises deep moisturising.

The Platinum Rare Haute-Rejuvenation Eye Elixir is a targeted serum to transform the eye area by helping to diminish the look of wrinkles, visibly lift, firm and brighten dark circles under the eye. Packaged in amethyst-shaded pots with platinum-coloured details added on both the pipettes and their pump buttons, which are metal-tipped to soothe, cool and reduce the puffiness. The Platinum Rare Haute-Rejuvenation Eye Cream follows, an eye treatment that lifts and brightens, diminishing the appearance of lines and the appearance of dark circles. Lastly, the ritual is completed with Platinum Rare Haute-Rejuvenation Cream.

Combining La Prairie’s rich heritage and savoir-faire that began with the pioneering work of Dr Paul Niehans—the Father of Cellular Therapy, that developed rejuvenating therapies more than 80 years ago, at the Clinique La Prairie in Montreux, Switzerland—the Platinum Rare Collection promises skin as refined, precious and durable as the metal after which it is named.

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