Cover La Prairie's Cobalt Immersion pop-up is happening at Ion Orchard from 22 to 31 August
La Prairie's Cobalt Immersion pop-up is happening at Ion Orchard from 22 to 31 August
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Expect an immersive discovery of the brand's sumptuous cult classics, skincare breakthroughs and brand evolution, as well as the newly fortified Skin Caviar Luxe Cream—plus a fabulous café experience
Most call it cobalt blue, some call it Yves Klein blue, some might even call it cerulean, but beauty aficionados will take one look at this striking hue and say "that's La Prairie's Skin Caviar". A signature colour that has become synonymous with La Prairie's iconic Skin Caviar range, it is this shade that leads the Swiss luxury brand's latest pop-up at Ion Orchard: Cobalt Immersion.
Decked out in signature luxurious trappings, this immersive space has been designed to welcome guests into the universe of La Prairie, where one can experience the science and sensoriality of La Prairie skincare, its philosophies and passions that extend to art and design, its innovative brand evolution, and the decades of research that have been dedicated into caviar science.
Above Textures of La Prairie's Skin
Caviar Luxe
Cream and
Skin Caviar
Liquid Lift
Above La
Prairie’s Skin
Caviar Luxe
Cream and
Skin Caviar
Liquid Lift
Textures of La Prairie's Skin Caviar Luxe Cream and Skin Caviar Liquid Lift
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A pioneer in caviar science, La Prairie first harnessed the skin-regenerative prowess of this oceanic treasure over 35 years ago—launching the first ever Skin Caviar product, Dermo Beads. These golden little spheres encapsulated a nutrient-rich matrix of caviar that sought to deeply nourish, restore skin's moisture levels and reverse the effects of environmental damage for plumper, tighter and more youthful complexions. This skincare breakthrough paved the way for the first reiteration of the coveted Skin Caviar Luxe Cream.
Over three decades later, La Prairie continues to find ways to fully harness the regenerative powers of caviar. The result? The remastered Skin Caviar Luxe Cream.
On top of delivering optimum lifting, firming and restorative effects to the skin, this cult classic has been supercharged with Caviar Premier and Caviar Micro-Nutrients, exclusive active ingredients that zoom in on skin's metabolism to help support and restore skin's youthful structure.
The same way our bodies slow down as we age, skin and its ability to self-regenerate too, decrease in both speed and power. An ultra-rich innovation with more than 300 different natural nutrients that stimulate essential metabolic activities, Caviar Micro-Nutrients helps to supply cells with the energy and building blocks needed to synthesis structural elements of the skin, like collagen and elastin. Combine this with Caviar Premier, which provides signalling molecules to prompt cells to rebuild and regenerate, as well as La Prairie's patented Exclusive Cellular Complex, and what we have is a stellar, fortified formula that will improve skin firmness, plumpness and smoothness, with facial contours appearing more sculpted over time.
Above The Cobalt Immersion pop-up will have the remastered cream available as pre-launch from 22-31 August
The Cobalt Immersion pop-up will have the remastered cream available as pre-launch from 22-31 August
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In addition to a deep dive into the brand's collection of sumptuous products, the revolutionary technology behind them, and its unrivalled expertise in fusing skincare science with luxury and design, the Cobalt Immersion pop-up will also provide personalised consultations to help visitors better understand the transformative powers of La Prairie's proprietary formulations. This interactive space is also where guests can discover the inspirations behind the cobalt blue jar, which pays homage to the works of artist Niki de Saint Phalle; as well as how the jar has been re-designed as a lighter vessel using recycled and recyclable glass.
Besides product and brand discovery, the pop-up will also unveil the brand's first Cobalt Café in Asia where visitors can indulge in a delectable limited edition pastry and coffee set with every experiential La Prairie discovery journey. Why limited edition? La Prairie and Keong Saik Bakery worked together to create a pastry inspired by the Swiss Alps but with a local twist—and you'll just have to pop by to find out more.
The Cobalt Immersion pop-up is happening at Ion Orchard, level 1 atrium, from 22-31 August, where you can also get treated to a pampering hand massage and enjoy a complimentary engraving service with any purchase of La Prairie products on 22, 23, 25-27 August.
The Skin Caviar Luxe Cream will be launching from 1 September at La Prairie Metro Paragon, Takashimaya D.S. and Tangs at Tang Plaza. The Cobalt Immersion pop-up will have the remastered cream available as pre-launch from 22-31 August.
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