La Prairie Focus
Inside the VIP launch of La Prairie’s Skin Caviar Eye Lift
Socialites and VIPs gathered at Galerie Ora-Ora earlier for the launch of La Prairie’s revolutionary Skin Caviar Eye Lift, enjoying a dinner catered by Michelin-starred chef Vicky Cheng as well as art pieces created especially for the brand by three female Swiss artists, which were initially displayed at Art Basel during the fair’s hometown edition earlier this year.
Among the 20 guests at this exclusive dinner were Victoria Tang-Owen, Eleanor Lam, Feiping Chang and Joanna Lui-Hickox, enjoying dishes inspired by and using caviar, the key ingredient in one of La Prairie’s most popular skincare lines.
See also: La Prairie At Art Basel: The Equation Of Light, Decoded
This latest product is a proud addition to the collection, with the ability to open up the entire eye area, lifting and firming using two formulas enriched with Caviar Premier and the brand’s Exclusive Cellular Complex. With regular use, the eye contour and brows are transformed, upper lid tightened, and even crow’s feet appear less prominent, while puffiness is reduced.
La Prairie has long been renowned for its superlative eye products, but this eye area serum is backed by cutting-edge technology for unprecedented efficacy. Besides the caviar elixir that is encapsulated in the visually iconic beads, the formula uses a pink gel-cream emulsion that is freshly mixed for each use, resulting in a texture that melts into the skin with an instant tightening effect.
