There's no stopping the K-mania—whether it's K-drama, K-pop, Korean food, Korean art, Korean stars gracing fashion campaigns or Korean beauty. With the meteoric rise of Korean entertainment and culture, a slew of beauty enthusiasts also clamour for K-beauty tips and secrets.
We also see the popularity of hairstyles that celebrities in Korean have. It's no surprise that Blackpink's Lisa's Cleopatra-inspired bangs have become synonymous with her image or that whenever Song Hye-kyo dons a new hairstyle, she's an instant trending topic.
To help you achieve your desired hairstyle spotted on your favourite Korean stars, we asked Marvin Lin, creative director at Shhh salon in Hong Kong—who boasts more than 20 years of hairstyling experience and is a veteran at editorial hairstyling to give her expert tips.
What are some trends you observed when it comes to Korean hairstyles?
Broadly speaking, there are two types of Korean hairstyles. Firstly, there's the classy, elegant, gentlemen or women that we see from stars such as Hyun Bin, Gong Yoo, Song Hye-kyo and Jun Ji-hyun. The key features of these hairstyles are that they're naturally voluminous, bouncy and the hair colour is close to their natural colour. This style is supposed to be understated but natural and flattering. It's not just on-trend but is timeless, airy and shiny.
On the other end, you have the young, trend-driven hairstyles from idols such as BTS and Blackpink, characterised by exaggerated platinum or pastel colours to express their personality and match their fashion-forward aesthetics. The bright, funky colours also create a more dramatic effect on stage.
Why do you think Korean hairstyles are getting popular these days?
K-pop and K-drama have been so culturally influential not just in entertainment but fashion and style. We have seen Korean stars on the front rows of major fashion weeks in Europe or New York City. This says a lot about them being trendsetters and influencers of our age. Their personal style, music and acting together with the high production quality, have captured the hearts and minds of many people all over the world, resonating with the millennials who are the key drivers and consumers of trends these days, so it is not surprising to see their style being emulated across the board.