Cover An exclusive preview of the Escentials Holiday 2025 collection with Tatler
An exclusive preview of the Escentials Holiday 2025 collection with Tatler
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Escentials’ highly anticipated Christmas 2025 campaign, themed ‘Knotty & Nice’, debuted with an exclusive preview event, granting Tatler’s esteemed guests privileged access to the holiday launch
The festive season arrived early for a select group of Tatler’s esteemed guests—particularly those with a keen interest in beauty—who were recently granted the first exclusive preview in Singapore of the Escentials Holiday 2025 collection. In partnership with Tatler, the luxury beauty retailer hosted a fun and spirited event, launching its Christmas campaign with a playful new concept and ensuring its discerning clientele had the ultimate privilege: access before anyone else.
The highly-anticipated annual preview event, which previously catered strictly to media and business partners on a single day, underwent a transformation this year. Escentials decided to inject a “playful twist on tradition”, broadening the guest list while firmly maintaining the exclusivity of the access and privileges.
Unravelling the ‘Knotty & Nice’ Theme
Above The Escentials event map which guests used to follow a route and unravel some surprises
The Escentials event map which guests used to follow a route and unravel some surprises
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Above Tan Sze Sze and Brenda Lee
Above During the event, there were also hands-on activities such as making holiday greeting cards as a group
Tan Sze Sze and Brenda Lee
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The theme for the 2025 campaign, Knotty & Nice, set the sophisticated-yet-mischievous tone for the afternoon.
Represented beautifully by a bow ribbon, guests were invited to unwrap the magic of Christmas, exploring and celebrating the many sides of gifting. Escentials promised gifts that charm, surprise, and delight—whether you’ve been a little knotty or perfectly nice this year, there are gifts for everyone on your list.
Guests were given an event map to follow a route and unravel some surprises. The itinerary included participating in engaging masterclasses with brand representatives, including the founders of French perfume maison Ormaie, throughout the afternoon.
Exclusive Previews and Masterclasses
Above Guests had the opportunity to take part in masterclasses with brand representatives and advisors
Guests had the opportunity to take part in masterclasses with brand representatives and advisors
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Most importantly, attendees had an exclusive first look at the 2025 holiday collection and upcoming new arrivals, with the rare opportunity to pre-order the featured items ahead of their official launch in stores and online.
As a final touch of festive cheer, all guests were generously gifted a goodie bag from Escentials to enjoy the magic at home.
Click through the gallery below for more photos from the event.
Grace Wong, Dimple Aswani
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Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
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