L'Oréal Professional's newest and first spokesperson is none other than feisty natural beauty, Kirsten Dunst.
Born in New Jersey, USA and of German origin, Kirsten Dunst certainly is someone who wears many hats, each decorated with an even wider array of feathers. As an actress, she has acted alongside some of the biggest names in Hollywood, among them Martin Scorcese, Brad Pitt and Viggo Mortensen. Her own name is one that is equally familiar on the silverscreen, having secured crucial roles from when she was as young as eight years old.
Her versatility and ability to embody even the most difficult characters is mirrored by her personal style, both in her everyday life and on red carpets. Ever bold to experiment with her hair, she has effortlessly pulled off the most colourful spectrums of hairstyles. From smooth and sophisticated waterfall locks, to spunkier and edgier pixie crops, she has made them all work, each regardless of colour, length or texture, complementing her elfin features perfectly.
With her keen enthusiasm to embrace new looks just as easily as she slips into a new role for her next movie, it is no surprise that L'Oréal Professionnel has handpicked her to be its new face for its range of haircare products. We speak to the winner of the 2011 Cannes Film Festival for Best Actress award to find out how she feels about being the brand's newest and first ever human personification.
Why did you decide to become an actress?
I started acting when I was very young and it has always been something I have done. It's definitely evolved into something different for me throughout the years and I am lucky I still love it.
How do you find a balance between your life and work?
My life and work are closely connected because I use my life in work. It's important for me to protect myself so I can have as close to a private and free life as possible.
You are regularly seen at top shows during the Fashion Weeks in New York, London or Paris. How important is fashion to you?
I love to be inspired by beautiful things, and having the opportunity to attend fashion shows allows me to admire the designer's work, their creativity and the way they express beauty through thier designs.
You have been dressed by some of the top designers in the world. Who are you iconic designers?
Some of my favourite dresses have been created by Chanel, Chloé, Lacroix and Rodarte.
What is your favourite fashion style?
The style that I always look for is a classic style put together in an effortless way.
What is your relationship to beauty? And to your hair in particular?
My hair helps me transform myself, it changes my face depending on hoe I cut or style it.
Could you describe your everyday hair care and styling routines?
I use hair oil and let it dry naturally or sometimes I'll twist it up so it dries with waves.
Your partnership with L'Oréal Professionnel is your first with a beauty brand. Why did you choose it?
Because L'Oréal Professionnel is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L'Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project.
How was it working with Anthony Turner for the advertising campaigns of the products that you embody?
Working with Anthony was great! He is so talented and we also had fun together on the campaign.
What are your favourite products from L'Oréal Professionnel?
I really like the Absolut Repair Lipidum products, which work great and most definitely the iconic Mythic Oil!
What do you think of the new Wild Stylers by Techni.ART?
Wild Stylers makes you feel like a rock star! It transforms your hair into this wild lion's mane feel so it's kind of leftover.
How important is hair in your life?
I have a special relationship with my hair, which definitely contributes to my transformation when accepting a new role. I love changing my colour, getting a new haircut or testing a new style.
What's next on your project list?
A movie called "Midnight Special" with Jeff Nichols that I'm filming in January and a film called "The Two Faces of January" with Viggo Mortensen and Oscar Isaac that is coming in 2014.
Where would you love to travel?
I typically don't take vacations but enjoy going anywhere with a beach and warm water. I've always wanted to stay at the Golden Eye in Jamaica.
What does L'Oréal Professionnel represent for you?
For me, L’Oréal Professionnel is a brand that I’ve been connected to all my life, by going to hair salons, getting my hair colored and changed with different fashions and styles. L’Oréal Professionnel has always been evolving with the trends and connected to fashion. It’s a brand really accessible to any woman.
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