Cover aespa's KARINA starts a new chapter with CHANEL Beauty
aespa's KARINA starts a new chapter with CHANEL Beauty
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With a futuristic persona and a distinctive modern aura, the aespa leader is now the newest face of the cleansing line from CHANEL Beauty.
In the fast-paced and increasingly global K-pop landscape, few have been able to establish an identity as strong as KARINA. Since debuting with aespa in 2020, the leader has quickly emerged as one of the most magnetic figures of her generation—combining commanding stage presence, solid vocals, sharp rapping, and a futuristic persona that has made her instantly recognizable in the South Korean entertainment industry. Now, her creative journey enters a new chapter with CHANEL.
The French fashion house officially announced KARINA as the newest face of the CLEANSING COLLECTION campaign, the latest cleansing skincare line from CHANEL Beauty. This collaboration feels natural: on one hand, there's KARINA, the symbol of a new generation that is fearless in expressing its identity; on the other, there's CHANEL, a maison that for decades has made modernity and elegance its primary language.
Above aespa's KARINA starts a new chapter with CHANEL Beauty
aespa's KARINA starts a new chapter with CHANEL Beauty
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For many K-pop fans, KARINA is known not only for her striking visuals, but also for the way she has built a consistent artistic character. With her personal slogan "Only I Can Define Myself," she represents a younger generation increasingly comfortable defining themselves—without conventional boundaries. This approach has also allowed KARINA to expand beyond her role as an idol group member. In recent years, she has begun expanding her creative footprint through solo projects, contributing to the soundtrack for the Netflix series Thief: Sound of the Sword, and appearing on the variety show Agents of Mystery.
Above aespa's KARINA starts a new chapter with CHANEL Beauty
aespa's KARINA starts a new chapter with CHANEL Beauty
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Amidst aespa's record-breaking global success and solidifying their position as one of the most influential groups in the music industry today, KARINA has also become increasingly synonymous with the world of luxury fashion and beauty . Her sleek, modern, and slightly futuristic aesthetic makes her a highly resonant figure in today's global fashion landscape—where individuality is a form of luxury in itself.
Above aespa's KARINA starts a new chapter with CHANEL Beauty
aespa's KARINA starts a new chapter with CHANEL Beauty
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Through this latest campaign, CHANEL presents KARINA as a representation of modern beauty that is effortless yet full of character. Thomas du Pré de Saint Maur, Head of Global Creative Resources Fragrance & Beauty CHANEL, called KARINA a figure who embodies the spirit of modernity and elegance typical of the maison . According to him, KARINA's courage in expressing herself and her strong creativity make her an inspiration for a new generation.
Above aespa's KARINA starts a new chapter with CHANEL Beauty
aespa's KARINA starts a new chapter with CHANEL Beauty
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Meanwhile, for KARINA herself, this collaboration feels like a personal new beginning. "As the face of the latest CLEANSING COLLECTION campaign, this feels like a beautiful start to a new partnership . I'm thrilled to be part of a House that always prioritizes women's natural radiance," she said.
KARINA's appointment also underscores how CHANEL continues to read the shift in global culture—where the power of a muse now stems not only from a glamorous image, but also from authenticity , influence , and emotional connection with a new generation. And in that landscape, KARINA is right at the center of the conversation.
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