Cover Kahf Perfume Manufacturing Technology. Kahf DECODE started by building an educational ecosystem to make it easier for men to understand their skin type and tendencies.
Kahf Perfume Manufacturing Technology. Kahf DECODE started by building an educational ecosystem to make it easier for men to understand their skin type and tendencies.
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Amidst the growing interest in men's skincare in Indonesia, Kahf DECODE is here as a smart answer to one fundamental question: how to understand one's own needs.
In recent years, the men's grooming industry in Indonesia has grown significantly. However, this growth brings a paradox: the more choices there are, the more confused men are about determining what they truly need. Kahf's internal data shows that many men still struggle to identify their own skin and hair conditions, as well as their own style and scent preferences. This is where Kahf DECODE begins, building an educational ecosystem that attempts to eliminate this confusion with a science- and technology-based approach.
Above When Bryan Domani as KAHF Brand Ambassador tried Kahf DECODE Your Skin Type
When Bryan Domani as KAHF Brand Ambassador tried Kahf DECODE Your Skin Type
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Launched as an immersive grooming experience, Kahf DECODE combines dermatological research, insights into the modern male lifestyle, and artificial intelligence to help each individual discover what Kahf calls “ your code .”
It includes various technologies designed to act as a guide to understand your skin type, body shape, and fragrance preferences in a personalized and relevant way for everyday use. Skintelligence BodySync AI, for example, analyzes body shape to provide proportional and easy-to-apply outfit recommendations. Scent Finder helps men find the scent that best suits their personality, without having to try dozens of bottles of perfume .
Above Kahf Decode talk show session with M. Akbar Wedyadhana, Kahf Global Expert Globe & International Dermatology Expert Dr. Hassan Galadari, Group Head of Brand Development PC & Innovation Andrie Kurniarahman, CEO of The Goods Dept Anton Wirjono
Kahf Decode talk show session with M. Akbar Wedyadhana, Kahf Global Expert Globe & International Dermatology Expert Dr. Hassan Galadari, Group Head of Brand Development PC & Innovation Andrie Kurniarahman, CEO of The Goods Dept Anton Wirjono
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The launch of Kahf DECODE also set the stage for Kahf's latest product innovations. Kahf Face Wash comes with an updated formula and HydroBalance Core technology, designed to cleanse without sacrificing the natural moisture of men's skin, which tends to be thicker. Meanwhile, Kahf Serum Niosome introduces Niosome technology, making it the first men's serum in Indonesia that helps optimize the absorption of active ingredients. These two products emphasize Kahf's direction: practical, research-based, and relevant to men's biological needs.
Kahf's commitment to building men's grooming literacy is also reflected in the presence of the Kahf Expert Board. International dermatologist Dr. Hassan Galadari views Kahf's approach as a fresh approach to men's skincare education: scientifically accurate yet easy to understand. A similar perspective was expressed by Dr. M. Akbar Wedyadhana of PERDOSKI Jakarta, who views Kahf DECODE as an educational initiative that addresses the real needs of Indonesian men, rather than simply following global trends.
Furthermore, Kahf strengthened its scientific foundation through a research collaboration with Gadjah Mada University through the ADAM Study. This study comprehensively maps men's skin conditions, from biophysical characteristics to psychological aspects and skin care habits. This approach demonstrates that Kahf is not just about appearance, but also quality of life.
Above From left to right: Dr. M. Akbar Wedyadhana, Ricky Harun, Dr. Hassan Galadari, Bryan Domani, Andrie Kurniarahman, Iga Massardi, Anton Wirjono
From left to right: Dr. M. Akbar Wedyadhana, Ricky Harun, Dr. Hassan Galadari, Bryan Domani, Andrie Kurniarahman, Iga Massardi, Anton Wirjono
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The entire Kahf DECODE experience was presented live from November 26–30 at the Atrium of Pondok Indah Mall 2, complete with interactive stations based on AI and science. But its essence transcended the location and date. Kahf DECODE marked a shift in perspective: that self-care doesn't have to be complicated, and that self-understanding can begin with data, education, and the right choices.
