Singapore-based beauty influencer Sahur Saleim has over 300,000 followers on Instagram, making her one of the most followed social media stars in the country. Last month, she launched her own makeup line. This International Women's Day 2021, we ask the 23-year-old entrepreneur to share her success story along with the challenges that came her way
What does it take to chase your dreams? For many, it requires an extensive amount of effort and time in order to see the results that you want. In the age of social media, only the savviest players will emerge the most successful in terms of keeping the audience engaged especially as users’ attention span becomes increasingly low.
The online beauty community, specifically Instagram and Youtube, isn’t exactly the easiest to break into for social media influencers and makeup gurus trying to make a name for themselves. It takes years of creating the right kind of content for viewers and finding out what people enjoy watching. Makeup tutorials alone won’t cut it anymore. You need to know all about the beauty industry’s constantly evolving trends, get brands to notice you, earn collaborations and more.
So it is indeed a real feat for Sahur Saleim to launch her own makeup brand in February 2021, starting with a range of liquid lipsticks—just by using her platform on Instagram. And she’s only 23 years old.
The former accounting student, who has a keen passion for the arts, started her Instagram page in 2013 and slowly gained traction and more followers over the next few years—including popular cosmetics company Anastasia Beverly Hills.
But she, of course, didn’t achieve this without her fair share of challenges and pitfalls. For International Women’s Day 2021, Tatler Singapore shines the spotlight on this mega social media star who counts over 300,000 followers on Instagram.
We find out her inspirations, how she made it this far and what were the challenges she overcame.