Get ready, as today (Friday, July 17) Hourglass is releasing two new make-up products in Hong Kong and worldwide. As part of the brand's Fall Collection, Hourglass will not only be adding to its best-selling Ambient Lighting range, but also giving fans a brand new mascara.
From what to expect from the new launches, to the challenges of going totally vegan, and the products you need to add to your collection, we talk to founder and CEO Carisa Janes, as well as official brand ambassador and model Rosie Huntington-Whiteley to find out more.
The Fall Collection
As part of the brand's new fall collection, Hourglass has launched two new products: the Ambient Lighting Infinity Powder and the Unlocked Instant Extensions Mascara.
Talking of the new powder, Janes explains that it “is a combination of the original ambient lighting palette”. A cult favourite of the brand, those in the know use the technique of swiping a make-up brush across all three shades to get the best result – something that the brand was aiming to replicate with the new product.
"We thought, how do we combine all of those elements into one powder?" recalls Janes, "so we took the ambient dim, diffused and strobe lighting powder and blended them all into one. The result was this beautiful magical powder that created this gorgeous glow and natural radiant finish, and just a beautiful surreal filtered look to the skin.”
When it comes to the new mascara, Janes states that it is “very different to the original Caution Mascara which gave a thickening, dramatic effect. This is very lengthening, separating and gives you the effect of lash extensions, really making your lashes look very long. I love them both but they’re very different. Some people like to use them together, but it just depends what look you like and how you like to style your lashes”.
Partnering with Rosie
For those that have been previously unaware of Rosie Huntington-Whiteley (where have you been?), the British model found fame in the noughties, walking the runway for luxury brands including Burberry, Givenchy, Oscar De La Renta and more, along with becoming a Victoria's Secret Angel in 2010.
After previously collaborating with Hourglass in 2019, at the start of 2020, Rosie was announced as the brand’s first official celebrity ambassador. Speaking of how the partnership came about, Janes states that it was “very organic”, going on to say that “we were always a huge fan of Rosie and Rosie Inc. [Rosie's own beauty platform], and I think Rosie was using our products and we were like oh my god we love her and she’s so Hourglass, and it just kind of evolved from there.”