At just 29, Carisa Janes founded the California-based luxury beauty brand Hourglass Cosmetics, which has seen its 100% cruelty-free skincare and makeup products become cult favourites worn on the likes of Margot Robbie and Jessica Alba. As the brand vows to go vegan by 2020, we caught up with its visionary founder and CEO to get a few beauty tricks and secrets.

It's all about the basics

"Every woman should have a high-performance foundation. The right one can instantly make skin look younger and healthier."

Double the drama

"I learned from make-up artist Gloria Noto to use our Curator Lash Instrument to brush mascara onto false lashes before applying the lashes. It enhances the look while still appearing natural and not overdone."

Just a hint of tint

"Make-up tints made to be worn overnight. You wake up the next morning with a natural flush or subtle stain on the lips. You can literally say, “I woke up like this!”"

Protect your skin

"Wear more sunscreen. It’s much easier to take preventative steps than to try to turn back time on sun damage."

Go nude

"I love nude shades. My daytime go-to is the Girl Lip Stylo in Peacemaker. On a night out, I wear the Confession Ultra Slim Lipstick in "I Lust For". The gold applicator makes it the ultimate lip accessory."

Don't fly without this

"I always fly with a deeply hydrating sheet mask, and am testing a few products to be added to our Equilibrium skincare line which feature phosphatidylglycerol, a powerful ingredient that’s key to cell regeneration."

Prime, prime, prime

"My favourite Hourglass product is the Veil Mineral Primer. I can’t live without it. It fixes everything, from redness to fine lines, and helps foundation last all day."