After the success of Fenty Beauty, the award-winning singer and beauty mogul has released her own skincare line much to the delight of fans worldwide
Three years since successfully launching her debut makeup line, Fenty Beauty, Rihanna is all set to thrill her fans once more. This time around, with the release of her skincare line, Fenty Skin.
There are currently three products available: a cleanser, serum and moisturiser. The products are currently available for purchase on Fenty Skin's official website, and will later be released in Sephora stores and online.
Fenty Skin is marketed as gender-neutral, which means they're suitable for everyone. And to make this point clear, the brand's promo clip that dropped last week featured a diverse cast that included models and also rappers A$AP Rocky and Lil Nas X.
See also: New In Beauty: Make-up And Skincare Products For August 2020
Rihanna is no stranger to inclusivity and diversity. Back in 2017, Fenty Beauty caused a sensation in the global beauty community because of its inclusive range of foundations that now has 50 shades. This was unheard of back then as there weren't many beauty brands that covered the skin spectrum and considered varying skin undertones that people have. In turn, the brand caused "the Fenty effect"—several other brands eventually started including more foundation shades to cater to a wider range of skin tones.
"I'm a woman of colour and I have a lot of sensitivity in a lot of areas of my face," Rihanna said on Instagram. "... I wanted a product that just worked."
She added that creating Fenty Skin "was a challenge to cover all bases and thinking of the many skin types that are out there".
See also: Sephora Hong Kong: 15 Beauty Brands Making Their HK Debut