Tennis superstar Naomi Osaka is making headlines on a regular basis for all the right reasons. Over the past few years, Osaka has performed consistently well and cemented her status as the sport’s leading light both on and off the court.
At just 23 years old, Osaka is the first Asian player to hold the number one ranking in singles and has four Grand Slam titles under her belt—the first Japanese player to win a Grand Slam—and who has also been recently unveiled as Tatler’s Asia Most Stylish 2020 honouree and brand ambassadors for internationally renowned brands, including Louis Vuitton and Tag Heuer.
Osaka is now ready to take over the world of beauty with the launch of a skincare brand, KINLÒ—her first venture in this space. Aiming to develop beauty solutions that cater to the specific needs of people with darker skin tones—Black, Brown and Asian Pacific communities, her highly-anticipated skincare line drops on September 7.
The concept of KINLÒ was born from a public need, formulated to protect, repair and renew melanated skin tones. It aims to change the skincare narrative and bring skin cancer awareness to communities of colour. The sun has the same damaging effect on melanated skin as it does on fairer skin.
To help with this, KINLÒ has created a mineral sunscreen designed for people of colour with no white cast and perfect blending. To develop its first line of products, the skincare brand teamed up with Dr Naana Boakye, a Black female dermatologist who specialises in the treatment of melanated skin.
The KINLÒ active and recovery line includes products that are vegan and cruelty-free and free from chemical sunscreens, parabens, glutens, phthalates and fragrances.