Naomi Osaka Launches Skincare Brand KINLO for People With Melanated Skin Tones
Tennis superstar Naomi Osaka is making headlines on a regular basis for all the right reasons. Over the past few years, Osaka has performed consistently well and cemented her status as the sport’s leading light both on and off the court.
At just 23 years old, Osaka is the first Asian player to hold the number one ranking in singles and has four Grand Slam titles under her belt—the first Japanese player to win a Grand Slam—and who has also been recently unveiled as Tatler’s Asia Most Stylish 2020 honouree and brand ambassadors for internationally renowned brands, including Louis Vuitton and Tag Heuer.
Osaka is now ready to take over the world of beauty with the launch of a skincare brand, KINLÒ—her first venture in this space. Aiming to develop beauty solutions that cater to the specific needs of people with darker skin tones—Black, Brown and Asian Pacific communities, her highly-anticipated skincare line drops on September 7.
The concept of KINLÒ was born from a public need, formulated to protect, repair and renew melanated skin tones. It aims to change the skincare narrative and bring skin cancer awareness to communities of colour. The sun has the same damaging effect on melanated skin as it does on fairer skin.
To help with this, KINLÒ has created a mineral sunscreen designed for people of colour with no white cast and perfect blending. To develop its first line of products, the skincare brand teamed up with Dr Naana Boakye, a Black female dermatologist who specialises in the treatment of melanated skin.
The KINLÒ active and recovery line includes products that are vegan and cruelty-free and free from chemical sunscreens, parabens, glutens, phthalates and fragrances.
Some of them include the Golden Ray Sunscreen, a tinted, lightweight UV/blue light SPF 50 sunscreen; the Hydrating Eye Cream, a rich and lightweight cream to soothe and rejuvenate under eyes and lids after sun exposure; the Hydrating Golden Mist, a dual-use mist that can be used as an instant skin refresher; and the Hydrating Lip Balm, a soothing emollient-rich lip balm that hydrates and locks in moisture.
“I’m so excited to share KINLÒ with you! I founded KINLÒ (a functional skincare line for people with melanated skin) to address a public health need around skin cancer prevention within our POC communities,” says Osaka on the launch of her skincare line.
“Tennis can be challenging at times, but it has given me this platform which I am so grateful for. It allows me to help others in ways I wouldn’t have imagined otherwise. Hope you like it,” she adds.
KINLÒ is available for purchase at www.kinlo.com.
This article was originally published on April 28, 2021 and was updated on September 8, 2021