It is undeniable that Oscar-winning actress-turned-Goop founder, Gwyneth Paltrow has revolutionised the landscape of modern beauty and wellness. She cracked open beauty and wellness taboos, and initiated hard conversations with her Goop audience, making trends like clean beauty and crystals into what we know today. Not to mention—wait for it—B12 shots for your behind, something you don't have to be ashamed in trying or wanting.
Ultimately, Paltrow's wellness philosophy and authenticity are things I have tried to embrace and approach myself. So, when I was told I would be interviewing the icon for her partnership with Merz Aesthetics to be their global ambassador, launching their corporate commitment of 'Confidence to be' to empower people across Asia-Pacific to be the best versions of themselves, I could hardly contain my excitement.
Merz Aesthetics, born out of Frankfurt, Germany, and global body to be headquartered in Raleigh, North Carolina prides itself on its long history of empowering health care professionals, patients, and employees to live every day with confidence. Their product portfolio includes injectables, devices, and skin care treatments designed to meet each patient's needs with the highest standards of safety and efficacy.
While Paltrow's relationship with Merz may have raised some eyebrows initially, their partnership represents the dichotomy of the beauty industry today, one where clean beauty, clinical aesthetics, and wellness can live side by side to continue empowering and shaping the modern landscape of beauty. In an exclusive interview with Tatler Malaysia, Paltrow tells us why she took the plunge with using the Merz Aesthetics anti-wrinkle injection, her beauty philosophy, and how the modern consumer should navigate the market to find what's right for them.