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The South Korean actor is appointed Tom Ford Beauty’s latest attaché for Asia-Pacific
The Hallyu wave is still going strong in 2022 as South Korean celebrities continue to be made brand ambassadors for global luxury houses ranging from fashion to beauty. The latest to front a major brand is none other than mega-star Gong Yoo.
The Train To Busan actor’s new role was announced in a press statement on July 1, accompanied by new images.
“Tom Ford Beauty is redefining modern luxury for the 21st century and I am honoured to be the new Asia-Pacific attaché. I look forward to my new journey with the brand,” said Gong Yoo in an official release.
As brand attaché, Gong Yoo will partner with Tom Ford Beauty on upcoming campaigns spanning from fragrance to makeup—so look forward to seeing the fresh-faced star in mall ads soon enough. Gong is no stranger to fronting advertisement campaigns and is widely regarded as one of the biggest commercial film (or CF for short) stars in his home country.
He will make his Tom Ford Beauty debut in August, appearing in a campaign for the White Suede fragrance—a warm and spicy, musk-inspired fragrance from the Private Blend collection. First launched in 2009, the perfume is a rich combination of ingredients such as musk, rose, suede and sandalwood that come together to create a leathery scent.
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Andrea Saadan is the Senior Digital Editor of Tatler Singapore. She oversees all digital content for the website and currently leads the Beauty and Lifestyle verticals. As a child, she had always enjoyed reading and writing but it was only after she joined her college newspaper, The Spectrum, in Buffalo, New York, that she considered a career in journalism. Her love for all things beauty started from the age of two—when she was caught playing with (and damaging) her mother’s YSL lipstick. On top of her day job, she is also an unpaid beauty consultant for friends and family. Besides make-up, her obsessions include the wizarding world of Harry Potter, podcasts, ice-cream, her walking pad and watching endless re-runs of The Office (US).
