Discover Shiseido's latest sunscreen innovation

Founded in 1872, Shiseido is one of the world's largest and oldest cosmetic companies today. From its humble origin as Japan’s first Western-style pharmacy, Shiseido has grown to be at the forefront of Japanese beauty, and this is aptly demonstrated in its new Future Solution LX Universal Defense multi-tasking daytime sunscreen

This dewy, cashmere-soft and non-oily cream also promises to restore youthful radiance to your face. Let's take a closer look.

 

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Above Future Solution LX Universal Defense (Photo: Shiseido)

An effective sunblock

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Photo: Unsplash
Above Photo: Unsplash

The reformulated Universal Defense features SPF 50 and the Aggressor Control Technology that gives a 360-degree protection against UVA, UVB, city pollution as well as temperature fluctuations and humidity that affect the skin. Its water-resistant formula means you can go for a swim at the beach and still be protected.

See also: Sunscreen 101: How To Pick The Best Sunscreen For Your Needs

Fortified with skin's saviours

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Above SkingenecellEnmei and Golden Oyster Mushroom Complex (Photo: Shiseido)

The luxurious star product is formulated with SkingenecellEnmei and Golden Oyster Mushroom Complex that suppress damages from environmental stressors, strengthen skin's healing power and retain moisture. It has also been enhanced with a water-control polymer that hold moisture in cold conditions and release extra amount in oppressive heat.

Luminous radiance

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Above The cream has a silky, ultra-light texture (Photo: Shiseido)

The texture is creamy yet beautifully light thanks to Shiseido's Cashmere Touch Technology that easily blends seamlessly into skin for a dewy, natural-looking finish. It's also formulated with Aura Radiance Technology that include shimmering micro-powders and adaptive technology that create the make-up effect of glowing vitality.

 

The Future Solution LX Universal Defense is available along with Total Protective Cream, Total Protective Emulsion and Cushion Foundation. 

Read also: The Best Beauty Launches In April 2020

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