Remember when celebrity perfumes were introduced and were all the rage? Today’s celebrities and personalities have cast their nets wider, lending star power (and brand association) to the cosmetics industry. Fans love a good connection to their favourite celeb: These superstar launches – and the phenomenal responses that follow – can attest to that. With a recent spur of influencer x makeup launches and debuts, you are one step closer to looking like your favourite it-girl. From America to Dubai and even Malaysia, these are the 5 influencers whose cosmetics ranges are primed to go viral.
Above Photo: Courtesy of Huda Beauty
Huda Kattan
The name on every beauty junkie’s Instagram timeline, Dubai beauty blogger Huda Kattan is adored for her beauty tips, makeup tutorials and product reviews. With a background in professional makeup and a charming candour, she’s amassed 21 million followers to date, who are incurably devoted to her Huda Beauty cosmetics. Each new launch sells out in no time, so you’re lucky if you can get your hands on her sought-after Desert Dusk Palette and Liquid Mattes, just to name a few.
Above Photo: Courtesy of Fenty Beauty
