From day to night: inside OUT WEST, Alchemist’s latest collection

To mark this new chapter, Alchemist appoints DPR IAN Christian Yu as the face of the OUT WEST collection. It’s a choice that reflects the brand’s vision of storytelling. Known globally for his work across music, visual art, creative direction and critically acclaimed projects such as Moodswings In To Order and Moodswings In This Order, Christian has built a reputation for constructing emotionally immersive worlds. His art blurs disciplines, shaping narratives that extend beyond sound or image alone. That philosophy mirrors Alchemist’s belief in fragrance as an experience rather than a product.

For OUT WEST, that alignment feels intuitive. The collection’s central idea—that being alive is shaped through time, memory and lived experience—echoes Christian’s own approach to storytelling, where emotion and atmosphere take precedence over linear narratives. His presence brings a cultural and creative lens to the launch, reinforcing OUT WEST not only as a fragrance collection, but as an evolving universe that holds space for personal interpretation.

OUT WEST A.M sets the momentum and opens with brightness. Pink pepper, ginger and Spanish lemon create a crisp, energetic introduction before settling into a grounded base of cedarwood, Indonesian patchouli and leather. The composition feels luminous and enduring. It’s a fragrance that radiates precision and quiet confidence, carrying its wearer from morning into afternoon effortlessly.

As day turns to evening, OUT WEST P.M reveals a deeper tone. Saffron and living gunsmoke introduce an immediate sense of intrigue, which unfolds into a warm heart of labdanum and patchouli. Vetiver and soft traces of Vanilla linger on the skin, making the scent intimate, enveloping and undeniably magnetic. It’s a fragrance that leaves presence in its wake rather than announcing itself loudly.

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Behind both compositions is world-class perfumery craftsmanship. Alchemist collaborated with International Flavors & Fragrances (IFF), appointing two of its Vice President Perfumers to develop the collection. Jean-Christophe Hérault composed OUT WEST A.M, while Pascal Gaurin crafted OUT WEST P.M. Notably, this project marks one of their first collaborations with a Southeast Asian fragrance brand—a milestone that highlights Alchemist’s growing commitment to global technical excellence and artistic depth.

This international partnership further reflects Alchemist’s wider ambition. Since launching, the brand has been recognised as Best Perfume Brand in Indonesia in 2022 and 2024, combining fragrance chemistry expertise with a deep understanding of emotional storytelling. OUT WEST continues that trajectory, as it’s a collection where refinement is not perfection, but evolution.

Refined through time and worn through life, OUT WEST positions Alchemist not only as a rising name in Southeast Asian perfumery, but as a house shaping its own narrative on the global scent stage.

The OUT WEST collection by Alchemist is now available at alchemistfragrance.com.

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