First Aid Beauty Focus
The beauty entrepreneur tells us why skincare is not a one-size-fits-all solution
At the age of five, Lilli was captivated by her grandmother and her sisters’ radiant skin, which paved the way for her own solution-driven beauty brand, First Aid Beauty (FAB), founded in 2009.
Like many of us, Lilli Gordon faced all kinds of skin challenges in her teenage years. Unable to find skincare products that were effective, safe, and suitable for sensitive skin on the market, Lilli took matters into her own hands with a strong belief that real skin should be dealt with real solutions.
Created with an understanding that not all skin is equal, FAB addresses everyday skin concerns—from eczema to an oily T-zone, dark spots to wrinkles or dull skin to acne—with a wide variety of products that allows you to create a skincare routine to meet your individual needs.
With a rescue mission to offer highly effective, luxurious skincare solutions with immediate, long-lasting relief for all skin types, FAB skincare products are formulated with skin nurturing, dermatologist-tested ingredients that are free from harsh chemicals and known allergens.
On her trip to Hong Kong for the official launch of First Aid Beauty’s first global counter at FACESSS Harbour City in Tsim Sha Tsui and Times Square in Causeway Bay, we sat down with Lilli to talk about skincare solutions for Asian skin, her beauty secrets and more.
How did the FAB skincare line come to be?
My initial inspiration for First Aid Beauty came as a little girl when I was five years old. My grandparents were living with me, and every Sunday my grandmother and her sisters would come over for lunch. These women were known for two things: beautiful skin and great legs. I’d literally be mesmorised, looking at their skin. They were older women, but it wasn’t about the fact that they had fine lines and wrinkles—their skin was translucent and beautiful. In hindsight, I learned at that age that beautiful skin and wrinkle-free skin weren’t synonymous.
Fast forward to 10 years later, I was a teenager, and my skin was a mess—acne, dry and irritated. In the prestige department stores back in that time, it was only facial creams for more mature women and if you had skin problems you’d go to the drug store, which didn't feel effective for the long-run.
In my adult years where I was in finance for about 20 years and got involved very early on with the founders of Fresh, Lev and Alina, who became my best friends, and that was my foray into skincare. After we sold that, I was on my own—a point in my life that I could create the skincare brand of my dreams, inspired by my grandmother and her sisters and later by my own personal experience.
At that time, there wasn’t any purposeful, feel-good products that treated specific skin challenges. First Aid Beauty was born with a mission to provide products that are efficacious and safe for sensitive skin.
