The house announced the news on its official Instagram last week, stating: “Emma Watson is Prada Beauty. Our muse is more than just a muse. More than just a face. More than the perfect embodiment of the Prada woman. She’s the epitome of female modernity, a celebration of female multi-dimensionality across the world.”
In addition to being the face of the new fragrance, the star also made her debut as a director with a short film dedicated to the release.
“Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions,” says Watson. “It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.”
Prada Paradoxe features a warm blend of neroli essence, amber accord and white musk.