In a step that effectively has fans hooked in anticipation, Lebanese couture house Elie Saab is promoting its new limited edition fragrance – the Le Parfum Resort Collection – in a 3-part promotional video.
The first part of the video, which brings viewers through different breathtaking destinations in the French Riviera, was released in mid-February, and as of mid-March, the second has followed in its premiere.
The first was a primer for a great adventure to come with ample shots of the blue ocean coupled with photos of flowers indicative of a lush spring time. True to the tagline of the new fragrance being "an invitation to escape", viewers are left in the suspense of not knowing where the journey will bring them.
Watch Part 1 here:
The second part, just newly released, reveals the arrival at the destination of the lighthouse of Saint-Jean-Cap-Ferrat complete with sweeping views of limestone cliffs, pathways and a staircase that lead to even more beautiful coastal landscapes.
Watch Part 2 here:
The date of release for Part 3 is left to speculation but one can anticipate mid-April to watch it. Fans are encouraged to keep a lookout for it at the Elie Saab official portal www.thelightofnow.com.
I guess we'll find out where the Le Parfum Resort Collection journey will take us soon.
(Photos and videos: Elie Saab)
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