They say our eyes are the windows to our soul, well now those beauty mavens, Creme de la Mer, have given us one more way to keep them brilliantly beautiful. 

What do you do when you're tired? Rub your eyes. What do you do when you want to remove your make-up in a hurry? Scrub away at your eyes and what do you do when you step into the sun, or when you strain to look at your computer? You squint your eyes of course. When you think about it, we really do put our eyes through some serious torture but luckily along comes beauty mavens Creme de la Mer with their latest and greatest new eye product, the Illuminating Eye Gel.

Using innovative ferments with light-bending sea pearls, the new gel works on first contact with the skin to strengthen and protect your precious and delicate eye area. Using the highly potent and exclusive Miracle Broth, present in all Creme de la Mer formulas, the skin is infused with the natural healing energies of the sea and is instantly invigorated, hydrated and revitalized. Think it can't get any better? Well, there's also a unique formula that allows light to reflect the natural sheen of your eyes, giving you a more youthful and energized look in a flash.

But what makes this new eye gel truly a wonder is the addition of two new formulas; awakening ferment and the illuminating ferment. Firstly to awaken, mineralised algae is used, smoothing fine lines, plumping the delicated eye area and all round-minimising any existing damage, while the antioxidants get to work on protecting against future damage. Moving onto the illuminating ferment, the sensitive eye area is treated to a sea-sourced combination of goodies designed to smoth and vitalise the eye area. 

The Creme de la Mer Illuminating Eye Gel will be available from all Creme de la Mer counters from January 15.

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