Tatler+ Clarins
The beauty brand's signature Double Serum and the newly-launched Double Serum Eye arrive in Hong Kong on a seven-day journey, taking you through the sights and sounds of its quintessentially French inspiration
From October 7 to 18, the Clarins Double Power Express will dock at Clarins Station in Festival Walk. The pop-up will host a number of interactive zones, allowing visitors to engage in a multi-sensory experience celebrating the signature Double Serum, as well as the newly-launched Double Serum Eye.
Making its debut in Hong Kong, Double Serum Eye utilises the pioneering double-texture formulation, combining the tightening effect of a gel with the comfort of a cream. This, explains Dr Olivier Courtin-Clarins, managing director of Clarins, “allows the integration of the most powerful plant ingredients, whatever their solubility”, noting that the new product has been adapted to suit the thinner, more delicate skin around the eye contour.
“The high concentration of effective plant ingredients allows global action on all skin needs, thanks to its stimulation of skin’s five vital functions: hydration, protection, nutrition, regeneration and oxygenation,” says Courtin-Clarins.
Championing these properties, the Double Power Express is designed to appear as a train unloading precious cargo for an exclusive, weeklong experience. There are several designated picture-taking checkpoints, ensuring you’ve got memories to take home, and a creative photo sharing game with grand prizes for those who take part in social media competitions.
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Uncover the power of the serum’s signature ingredients—organic wild chervil and turmeric extracts—through a range of experiences. These include an ingredient pillar and interactive wall displaying the serum’s plant extracts and 2 in 1 texture, a Double Power Recipe Bar offering complimentary Turmeric Latte mixes, and a series of interactive games.
In the Consultation Zone, you’ll be able to feel the effects for yourself and gain a deeper understanding into the benefits for your own skin, as well as how the two products have been designed to work harmoniously in tandem. For a personalised keepsake, the 2 in 1 workshop allows visitors the chance to test their skills in crafting travel accessories.
The Double Serum and Double Serum Eye are suitable for both men and women, and the results speak for themselves—lines and wrinkles are smoothed, signs of fatigue are diminished, and skin appears younger, firmer, more even and revitalised.
With a passion for nature that both yields proven skincare benefits and reflects genuine social responsibility, Clarins’ beauty legacy looks assured.
Visit Clarins Station to enjoy limited-time offers and exclusive gift sets. Register for free here
