Chanel debuts a new scent for the men this week: Bleu de Chanel concocted by the label's long-time perfumer Jacques Poige. The new fragrance is a cocktail of pink peppers, citrus, sandalwood, ginger, and labdanum aroma. We talk to the Frenchmen about the cologne and its the much-hyped ad directed by Hollywood filmmaker Martin Scorsese, whose most recent films include Gangs of New York, Shutter Island, The Departed, The Aviator among others. Chanel continues its tradition of producing outstanding short films centred around its perfumes. Previously, Nicole Kidman starred in the Chanel No.5 ad directed Baz Luhrman. Amelie director Jean Pierre Jeunet also produced an ad for the iconic perfume starring Audrey Tautou. This year, Chanel invites Scorsese to shoot an ad for Bleu de Chanel. Check out this exclusive behind-the-scenes footage of the four-day shoot starring young French actor Gaspard Ulliel from Tautou in A Very Long Engagement.