Following the phenomenal success of the new Chanel N°5 advertising film campaign, 'The One That I Want', shot by renowned director Baz Luhrmann, the French brand reveals an engaing behind-the-scenes video, where Luhrmann talks about what makes the Chanel woman, titled 'The Film Behind The Film'.
In this 3-minute behind-the-scenes film (see below), Luhrmann looked back to the Chanel woman (played by Nicole Kidman) whom he shot in 2004 and how this woman has changed since.
The behind-the-scenes film also talks about the inspiration of the film, which came from a meeting between Luhrmann and Karl Lagerfeld at Biarritz Beach, and the spirit of Chanel in embracing sportswear and masculinity – creating the ultimate paradox of women.
(The making of Chanel N°5: The Film Behind The Film)
Luhrmann says, "I can't really do that (commercial) very well, but what I probably could do is some sort of a trailer of a movie that never got made."
10 years forward, Luhrmann was approached again to do a second film feature for the same fragrance. Like the 2004 film, instead of focusing on the fragrance, the film focuses on the person who wears it and he casts supermodel Gisele Bündchen as the leading star, one who represents the Chanel woman of today.
( CHANEL N°5: The One That I Want - The Film)
Starring Gisele with Dutch actor Michiel Huisman (Games of Thrones), the advertising film (see above) features a woman who can be everything that she wants to be and one who is willing to stop at nothing to be with the object of her affection – the ultimate Chanel woman of today.
Gisele Bündchen plays an active and modern woman. A surfer, a mother and a model, she is, above all else, a woman in love and who is willing to go against all odds to unite with the man she loves.
The advertising film also stars Lo-Fang (also known as Matthew Hemerlein) who sang an acoustic rendition of the famous song 'The One That I Want' from hit musical, Grease.
(Photos and videos: Chanel)