Chanel N°5 Celebrates its 100th Anniversary With a New Film
Marilyn Monroe once said: “I only wear Chanel No. 5 to bed.”
Decades later, the Hollywood star was honoured as the face of the classic fragrance in 2013, but the wheels were already in motion for Chanel N°5 to transform the world of perfumery and cement its role in pop culture.
This year marks the 100th anniversary of the legendary perfume by the French luxury house.
To commemorate the special occasion, the maison has convened voices from various fields to reflect on the under-explored notion of celebrity, in a new short film titled, Celebrity By, that will be released tonight at 7pm (SGT) on Chanel's official website.
Appearing in the film are actress and face of N°5 Marion Cotillard, ballet dancer and choreographer Marie-Agnès Gillot, Chinese fashion media icon Hung Huang, renowned psychologist Laurie Santos, former editor of Vanity Fair Graydon Carter, and international dance star Lil Buck.
Representing a diverse range of disciplines and geographies from around the world, each speaker offers their unique perspective on how the notion of celebrity continues to shape and reshape culture, creativity, and society.
N°5 has inspired artists, photographers, filmmakers and even fans of the brand for generations so it is only fitting that Chanel is using the perfume’s 100-year anniversary as an opportunity to reflect on "the new forces of celebrity that will shape the next 100 years".
Celebrity By is the latest in a series of content from Chanel as it reflects on “100 Years of Celebrity” as N°5 reaches its 100-year anniversary.