Cate Blanchett launches Armani's new 'Sì' campaign

Screen star Cate Blanchett stars in the video for Giorgio Armani fragrance "Sì.

" The 30-second promo for the scent from L'Oreal's Giorgio Armani Parfums encourages viewers to associate the bottle with life, freedom, lightheartedness, love, togetherness and themselves.

Blanchett appears in a variety of Armani clothing, accessories and footwear.

The Australian actress, well known for films like "The Aviator," "The Lord of the Rings," and "Blue Jasmine," was first associated with the Giorgio Armani Parfums fragrance since its launch in 2013.

Two teasers for the short video were released in August.

(Source: AFP Relaxnews; Photos: Giorgio Armani)

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