The CEO of homegrown personalised leather and paper gifts store, Bynd Artisan, tells us why she's a firm believer in using custom-blended skincare

Customised stationery, bespoke perfumes, custom-blended skincare… We’re in an era where the one-size-fits-all model no longer applies, and with good reason—after all, everyone is unique in their own way, from likes and dislikes to varying skin and body type.

It’s a concept that Winnie Chan, co-founder and CEO of homegrown artisanal brand Bynd Artisan firmly believes in. Bynd Artisan, which produces paper and leather goods, is especially popular for its customisation services. The entrepreneur has also been a fervent patron of beauty and spa brand MTM Skincare for 14 years.

“At Bynd Artisan you can select from so many different options to create your own paper or leather product, and I think it’s similar at MTM Skincare, where they analyse your skin in order to choose the right extracts to complement your product. It’s especially important because each of us has a unique skin type and condition,” Winnie shares.

MTM Skincare, which was founded in 1991 and established in Singapore in 2003, adopts a “one person, one formula” approach across its brand. From skincare to facial treatments, every product and service is customised with a cocktail of extracts to complement your skin and uncover its innate beauty.

“I think it's really amazing that they are able to custom-blend different essences into the products, which really helps because our skin changes over time and the same product may not always work.”

Tatler Asia


What has been keeping you busy in recent months?

Winnie Chan (WC) Besides managing Bynd Artisan, one of the things that I'm truly passionate about is supporting women's entrepreneurship and empowering women to do more than what they think they're capable of doing.

I’ve been active in Young Women's Leadership Connection (YWLC), where I mentor young women in their careers, marriage, or just life in general. I have also spoken on panels in various international women's groups where we talk about how women can do a lot more to be the best versions of ourselves.

What is a typical day like for you?

WC I’m a morning person, so I wake up naturally at about 5 or 5.30 am. The first thing I do would be to go for a walk or jog at the Singapore Botanic Gardens, followed by breakfast and a shower before getting ready for work.


I love dressing up and taking care of my skin because it helps me to start the day right and gives me the confidence to power through a busy day—it gets so hectic that sometimes I don’t even have the time to look in the mirror.

With such a hectic lifestyle, what do you value most in your skincare routine?

WC As an entrepreneur, we’re working almost 24/7, so the most important thing for my beauty routine would be efficacy—products that really work in the shortest time possible.

This is also what I enjoy about MTM Skincare. The products are very refined, and they work instantly. I recall the first time I used the Re-White Moisturiser and Overnight Re-Boost Mask—my husband took a look at me the next morning and asked what I did to my face because it looked so good.

What are your beauty must-haves at work?

WC One of my beauty must-haves at work is drinking lots of water—it’s very important to keep our body hydrated and our energy levels up.

Another beauty hack that I have is to mist myself with MTM Skincare’s Essential Defender in the mid-day. Just spritzing it on and then wiping it off with a tissue really helps to keep my face looking rejuvenated and radiant without extra shine. It also helps that it is anti-pollutant.


How has MTM Skincare helped you with your skincare concerns?

WC My number one skincare concern is pigmentation. I sometimes forget to wear sunscreen, so I have freckles due to sun exposure. I think MTM Skincare’s Re-White range, blended with bearberry extract, has really helped in reducing that.

Another one of my concerns would be the loss of collagen as I age and the Collagen Rebirth System II, with added Melia seed extract to improve skin elasticity, has really helped to plump up my skin and give it a youthful radiance. I really liked the Solar Shield Plus and the Aqua BB Cream from MTM because they are very lightweight and allow my skin to breathe. They offer just the right amount of coverage that makes me look natural while giving me the protection that I need.


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