NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by John Shearer/Getty Images)
Cover NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by John Shearer/Getty Images)
NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by John Shearer/Getty Images)
特斯拉創辦人馬斯克(Elon Musk)Twitter 收購案近期迎來大逆轉,將按原協議以 440 億美元完成收購,延燒近半年的風波有望落幕,不過,由於收購案的金額龐大,馬斯克竟出奇招推出「香水」品牌?不只成功引起話題,也讓他短短一日即賺進台幣 6千多萬?
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NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by John Shearer/Getty Images)
Above NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by John Shearer/Getty Images)
NEW YORK, NEW YORK - MAY 02: Elon Musk attends The 2022 Met Gala Celebrating "In America: An Anthology of Fashion" at The Metropolitan Museum of Art on May 02, 2022 in New York City. (Photo by John Shearer/Getty Images)
Tatler Asia
Above The Boring Company

馬斯克旗下的「無聊公司(The Boring Company)」繼販售火焰噴射器(Flamethrowers)以及 Tesla 旗下電動皮卡車造型的哨子(Cyber​​whistle)後,推出全新名為「燒焦頭髮(Burnt Hair)」的香水。

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Above The Boring Company

並且有別以往的香水前、中、後味的介紹模式,官網僅表示,「這香味是令人厭惡的慾望本質」,同時說明只要噴上這標榜這款香水,就像放在餐桌的蠟燭,不需要任何努力便能吸引目光,也表示只要噴上此款香水,便能從人群中脫隱而出、在機場穿梭時受到矚目。

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ANKARA, TURKIYE - OCTOBER 06: In this photo illustration, the image of Elon Musk is displayed on a computer screen and the logo of twitter on a mobile phone in Ankara, Turkiye on October 06, 2022. Muhammed Selim Korkutata / Anadolu Agency
Above ANKARA, TURKIYE - OCTOBER 06: In this photo illustration, the image of Elon Musk is displayed on a computer screen and the logo of twitter on a mobile phone in Ankara, Turkiye on October 06, 2022. Muhammed Selim Korkutata / Anadolu Agency
ANKARA, TURKIYE - OCTOBER 06: In this photo illustration, the image of Elon Musk is displayed on a computer screen and the logo of twitter on a mobile phone in Ankara, Turkiye on October 06, 2022. Muhammed Selim Korkutata / Anadolu Agency

為了擴大香水宣傳,馬斯克也在 Twitter 強調,這是一款「地球最棒的香水」,並拜託大家買香水,「這樣我才可以買下 Twitter!」吸引眾粉絲目光。隨後,馬斯克也加碼透露一日內便賣出逾 2 萬瓶,進帳約 200 萬美元(約新台幣 6,369 萬元)。但若是讀者好奇這款燒焦頭髮的味道,可能要等明年才能揭曉,因為這款香水預計要到 2023 年第一季才會開始出貨。

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Above The Boring Company
Tatler Asia
Above The Boring Company

有趣的是,由於粉絲大多只關注到 The Boring Company 推出的獵奇商品,但其實 The Boring Company 該公司主要是在建設深入地下的隧道系統,解決地面塞車的問題,其中以價值 5,000 多萬美元(約台幣 14.6 億)建設的拉斯維加斯會議中心環線已在去年開通,同時計畫未來幾年繼續在其他城市擴張,並同步將其隧道整合到新的建築項目中,持續拓展業務。

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Irene Chen
Social Media Managing Editor, Tatler Taiwan
Tatler Asia

沒有什麼不喜歡,沒有什麼不能做。

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Mail:Irene.chen@tatlerasia.com