Quirky and lovable, Aznita Azman sheds light on her hugely successful beauty brand
Established in 2016, homegrown Nita Cosmetics boasts 54,000 followers on Instagram, bolstered by its range of affordable and good quality make-up. Its founder is the effervescent Aznita Aman, 30, who enjoys incorporating local elements in her products that have been described as "fun, quirky and unapologetically upbeat".
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What’s the story behind Nita Cosmetics?
Like a lot of young people, I struggled to find my calling. It was only after a few years of searching that it dawned on me that make-up was it. I loved testing colours, experimenting with looks and spending time at the pharmacies to try out products. I had no experience in business, but what I had was an overdose of enthusiasm – which I feel is the key to doing anything well in life.
I started searching for manufacturers and visualising the brand concept. At that time, it sounded silly when I wrote it. That’s why I’m grateful for where the brand is now, because I never thought that people would accept my ideas.
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