Marrying the power of fruits and K-beauty, Glow Recipe is primed to be the next big thing here
Sarah Lee and Christine Chang, the Korean-American co-founders of Glow Recipe, have come a long way since they started their careers at L'Oreal. In 2014, the two friends decided to team up and create Glow Recipe, which has become one of the most sought-after skincare brands globally. Infused with delicious fruits complemented with a fun, vibrant pastel aesthetic, the brand was initially a curation of Korean beauty brands as a way for their American clients to familiarise themselves with the wonders of K-beauty.
Fast forward to present day, Glow Recipe now boasts its own collection featuring an extensive range of fruits including blueberry, banana and avocado. "We made it our mission from the start to empower people to feed their skin with the ingredients it needs, when it needs them because no two days are the same. Naturally potent, clean formulations with sensorial, unexpected textures and antioxidant-rich fruit extracts are our specialty, and we like to have fun along the way," the founders said in a statement on Glow Recipe's website.
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How did you guys meet each other?
Sarah Lee: We met when we started our careers at L'Oreal in Seoul. By chance, we ended up together again at the L'Oreal New York office years later. We became really close friends.
How was Glow Recipe founded?
Lee: We were catching up in my apartment, drinking wine, sheet masking and sharing life stories, when we realised we were both working on projects inspired by Korean skincare even though we were working for different brands in L'Oreal. So we thought how great it would be if we joined forces and tapped into our network in the Korean beauty industry and create something on our own. Besides sharing our passion for K-beauty, we wanted to share all that we've learned from our mothers and grandmothers. That's how Glow Recipe came to be.
How did Glow Recipe evolved from a curated business to having its own in-house line?
Christine Chang: It was actually a request from our community of customers. They wanted us to introduce better technologies and innovations.