In celebration of World Oceans Day, the brand introduces a limited edition Crème de la Mer design
Beauty Buzz: La Mer’s Blue Heart Campaign
Image courtesy of National Geographic Society
Oceans and seas are at the core of the inspiration and products at La Mer, which is why the brand has established Blue Heart, a year-long philanthropic mission that aims to help raise awareness of the need to protect and explore the ocean.
Throughout this past decade, La Mer has supported ocean conservation efforts through partnerships with the National Geographic Society and Dr Sylvia Earle, the society’s explorer-in-residence, who is renowned for her work in promoting the importance of healthy ocean habitats. This year, ahead of World Oceans Day on June 8, the brand has announced the support of two new explorers: Dr David Gruber and Shannon Switzer.
In order to gain more awareness to the brand’s Blue Heart campaign, a 100ml limited edition design of Créme de la Mer will be available from now throughout June 2015. The design incorporates the words ‘Blue Heart’ to signify La Mer’s dedication and on-going support of protecting the oceans.
The limited edition Crème de la Mer is available at Lane Crawford locations throughout Hong Kong
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